10 Things You Can Do TODAY To Increase Traffic To
Your Web Site
Are you doing everything you can to
increase traffic to your web site? Well, check this
list of no-cost/low-cost things you can do RIGHT NOW
to find out. Then get started developing your web
site traffic so you can sell more products/services
1) Develop a Traffic Attitude
Most people are approaching the web
passively. They put up a web site. They wait. Nothing
happens. They complain. Or even, ridiculously, pull
off the web, like it's the
web's fault that 60 million people didn't drop by
If you want traffic, you've got to work for traffic.
That means developing the Traffic
Attitude. This attitude consists of the following
. recognition that the web doesn't promote
. determination to master web promotion
. decision to find every conceivable means of building
your traffic, and
. use them all -- every single day!!!
2) Post -- Daily
Did you post today? Yesterday? The day
before? Probably not! There's a problem right there.
I'm a 365-day-poster. I post every day whether I feel
like it or not (and, believe me, on those cold New
England mornings, I most assuredly do NOT feel like
it!). Reason? Because
. you can get unlimited postings
. they're free
. you get a steady stream of prospects
. by working with these prospects properly you get
a steady stream of qualified
prospects and, ultimately, sales.
In other words, postings work.
. Developing client-centered benefits
for your postings. Push BENEFITS, not
. Making sure that each heading in your posting leads
with that benefit.
. Also making sure that the body of the posting further
develops your main, or
subsidiary benefits, while providing all the means
necessary for your prospects to
connect with you NOW.
Postings work because they excite prospects
with the value/benefit that you have
available... and provide these prospects with everything
they need to know to connect
On days when you don't post, you're
thwarting your own traffic. Not smart.
3) List Free Classifieds -- Daily
There are so many places on the Internet
to get free classifieds, it's staggering. How to find
them? Easy. Go to AltaVista or Yahoo or HotBot or
any of the other search engines and enter "Free
classifieds." Hundreds of places will come up.
Now start reviewing them looking for
the right places for what you're selling. Then list.
Set yourself an objective, five a day is good. Use
your scrap time. This mindless work; do it when you're
not at your mental peak.
Note: free classified ads at most Internet
sites expire after a certain amount of time. That's
why you have to keep returning to renew your free
4) Take Advantage of Free Links
While you're looking for free classifieds,
you're also going to find places that provide free
links. What's the difference?
Classifieds and space ads provide information
enabling the prospect to connect with you. Ordinarily
you get to say more, but there's no point and click
connection to your site. On the other hand, with a
link, all you've got to do is click on the link and
the prospect is immediately connected to your site.
When you add a link, you're usually
allowed a few words (a dozen or less) to describe
it. Think about these words carefully. What you want
to post is a BENEFIT, not just a descriptive feature.
In other words, what's the prospect going to get when
your site? The better the benefit, the more visitors
5) Take Advantage of Paid Links
Everybody likes the free stuff, but
there's something you should know. Many of the free
sites get miniscule traffic, as you can see in an
instant from their traffic counters (if they even
dare to post one). That's why you should also use
You want to be associated with high
traffic malls and web sites that do extensive on-
and off-net advertising. If the company is aggressively
advertising its web properties and bringing in traffic,
and if they reach the kinds of people you want to
reach, why, then, you need a link -- even if you have
to pay for it.
When looking at such companies, ask
hard questions about just how they develop their traffic.
At Worldprofit, for instance, our traffic-building
advertising program is
second to none. We aggressively use
. full-page and other sized ads in dozens
. our quarterly 100,000 circulation Sales & Marketing
Success Card Deck and many other card decks
. our quarterly 155,000+ Sure-Fire Business Success
. four internationally syndicated columns reaching
well over 2 million people monthly,
. a complicated nexus of deals, understandings, and
relationships with companies worldwide offering various
What's more we advise all our advertisers
on how to build their traffic... and you benefit from
what they do, too! It's collectively beneficial.
If you did this yourself, it would be
prohibitively expensive. By comparison, paying just
$199.95 a year for a Worldprofit link enables you
to benefit from all this at a fraction of the cost.
Be clear that any company asking you to pay for a
link does as much for
such a low price!
6) Add Your URL To All Marketing Communications
It staggers me how many opportunities
for web promotion pass every single day
without being utilized. Look at your
. business cards
. card deck cards
. space ads
. yellow pages ads
. the envelopes you mail in, etc.
Have you got your URL on them... or
are you literally throwing away promotional opportunities
every time you think you're "marketing"?
If you want traffic, make sure
everything you use promotes your URL.
7) Don't Just Promote Your URL... Also
Promote The Chief Benefit Of Visiting Your Web Site
The next time you have a chance, utter
your URL to a prospect and see what happens. I already
know. You'll get a quizzical look, maybe worse. Why?
Because URLs per se aren't motivating. That's why
if you're smart you'll not only put your URL on all
your marketing communications but will also insist
on presenting the chief benefit of visiting your site,
You see, on every single marketing communication
you use -- I don't care whether it's a tee-shirt or
a four-color brochure -- you need to present the most
client-centered benefit of your site... as well as
the means of accessing it, the URL.
Thus, include chief benefits like this,
. Lose 30 pounds in 30 days!
. Make $100,000+ in commodities this year!
. Reduce your travel costs everywhere you go!
. Benefit from over 1/4 MILLION visitors a month!
Get the drift? Lead with benefits...
follow with features (the URL address). Both are
essential to traffic building.
8) Develop A Response Template
Are you annoyed by unsolicited e-mail?
I was, too, until I got smart about it. I figured
these people were just a new kind of prospect. Thus,
I developed a series of response templates in which
I made the benefits of what I was selling very plain.
Such a response template should include
. an offer
. benefits of what you're selling
. product/service descriptions
. client-centered testimonials
. complete purchase information, and, of course
. complete information about your web site!
In other words, a response template
is the best kind of client-centered marketing communication.
9) Send The Response Template To Every
Unsolicited E-Mail You Receive
When you wake up in the morning, go
through all the unsolicited e-mail you get and instead
of just trashing it, send your response template.
Just by clicking a button you'll be getting YOUR information
into the hands of new prospects. Sure some of it is
going to bounce back to you right away because you
may be answering an auto-responder. Not to worry.
Marketing is and always will be a numbers game.
If you've got something the prospect
wants, something that's rich with benefits and offers
real value, then that prospect is going to respond...
no matter how you heard about him (or how he connected
with you) in the first place. This method is more
socially responsible than sending the kind of response
hate mail that so many people unaccountably find acceptable.
And, yes, you will increase your site traffic and
make sales -- so long as you promote the value of
your site and the substance of your
offerings in every response template you create.
10) Don't Slack Off
It's easy to be lazy. Sloth is seductive.
But when you stop building traffic, you start cutting
the value of your Web site. That's not my way... and
it shouldn't be yours. Building traffic on the Internet
is an exciting, high energy game. With very valuable
pay-offs. Which get bigger every day.
A recent interview on "Adam Smith"
on the Public Broadcasting Network with senior Microsoft
officials show-cased the Chief Technologist of Gates'
galloping giant predicting that within 5 years (at
the most~!) traffic on the Internet would be 100 TIMES
what it is today! Indeed, he went further, to say
that the growth of the Internet was being "undervalued"
by industry experts.
What does this mean? A traffic, and
by extension, a sales bonanza for you... if, and only
if, you'll do what's necessary to make sure that a
growing percentage of this burgeoning traffic gets
to you and your web site.
In other words, get crackin'. And keep
this report prominently displayed so you'll
remind yourself of all that you can do... and all
the benefits that result when you do it!
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