Hoover Web Design, Affordable Professional Web DesignHoover Web TemplatesContact UsReturn to HomeView PayPal Shopping CartView Credit Card Shopping Cart
small business web design
Professional Web Design
  Website Design Services
  Prices and Packages
  Web Templates Mouse Icon
  Rate Card Adobe PDF Document
  Web Design FAQ
  Free Website Design Quote
  Client Testimonials
  Client Login
  Customer Support
Web Portfolios
  Web Design Portfolio
  Graphics Design Portfolio
  Flash Design Portfolio
Web Design Extras
  Hoover Web Hosting
  Domain Registration
  Ecommerce - Sell Online
  Web Site Promotion
Web Site Builders
  Website Builder Reviews
  Flash Web Site Builder
  Online Web Site Builder
About Us
  Learn About Us
  Sign Our Guestbook
  Make a Payment
  Our Website Awards
  Awards Program
  Website Award Winners
  Partner Links [2] [3] [4]
  Link to Us
Shop for your Web Site
  Web Templates Mouse Icon
  Flash Photo Gallery Mouse Icon
  Flash Music Players Mouse Icon
  Website Calendar Mouse Icon
  Stock Photography Mouse Icon
  Scripts and Programs Mouse Icon
  Blog Templates
  Budget Web Hosting
  Quick Shopping Cart
  Website Submission
  Web Design Bookstore
  Flash Intros
  Web Design E-Books
  Web Sites for Sale
  Domain Names for Sale
  Software for Sale
  Web Templates for Sale
For Web Site Designers
  Free Webmaster Tools
  Web Designers Directory
  Web Resources Directory
  DIY Web Design Mouse Icon
  Webmaster Freebies
  Free Web Templates Mouse Icon
  Free Web Graphics Mouse Icon
  Free Fonts Archive
  Free Buttons Maker Mouse Icon
  Free Banners Maker Mouse Icon
  Free Sound Wavs
  Free JavaScripts
  Free Web Design Articles
  Archived Article Directory
  Join An Affiliate Program
  Web Design Business Kit
  Web Design Encyclopedia
  Spam-Free FFA Links
  Webmaster Awards
  Template Top Sites
  Webmaster Wearables
Small Business
  Small Business Services
  Logo Design
  Banner Design
  Work from Home Articles
  Free Business Forms
Free Printables
  Party Invitation Templates
  Printable Wedding Invitations
  Greeting Card Templates
  Free Calendar Templates
  Printable Certificates
  Printable Signs
  Free Resume Templates
  Free Fax Cover Sheets
  More Printables
Creative and Professional Web Site Design for Small Businesses and Individuals
professional web templates

Your Headline Is The Most Important Thing In All Your Advertising

No advertising can ever hope to work or to be effective in any way without a good headline. Actually in this modern age of instant coffee, instant gratification and prospects who are always in a terrible hurry, your headline has to be a little better than good to get anybody to pay enough attention to it and what you have to say.

Headlines are even more critical online because it is all that people see before they make a decision on whether or not to read something. At least in the offline world a reader can quickly scan through the first few lines or paragraphs. This is not possible online and you will therefore lose them or win them purely based on your headline.

In other words, the readership of your ad will entirely hinge on how good and effective your headline is. The best article, the best ad or content can gather dust, hardly being read, just because of a poor headline. This is something that happens very often online these days.

A common mistake most headline writers make is to want to appeal to everybody with their headline. This is a big mistake. You cannot possibly satisfy and cater to everybody. It is important that you appeal to your niche market strongly in your headline. One powerful way is by mentioning a problem that is currently being faced that your product or service is guaranteed to solve. In today's world, everyone seems to be searching for solutions to their problems. When you have the answer to their problem, your product will definitely catch their attention. They will be drawn to your services much more easily.

One of the most powerful techniques commonly used is to create lots of curiosity as you direct them to the target web site. Curiosity is a very powerful motive in humans and it works every time.

This applies to virtually any sort of advertising you can think of. Whether it is banner ads, mass email advertising or PPC ads. Even SEO efforts will heavily depend on your headlines. For instance good SEO keyword phrases are not adequate, that is for the search engines. You will have to arrange the keywords in a way that will make a catchy headline that will attract readership. When the prospect is finally at your site, you will also need the headlines leading to your other pages to be equally enticing. That is how you keep your reader at your site for as long as possible. It is also how you will be able to maximize on your page views. Both these are critical to the revenue potential and earnings of your site.

In order for this form of online advertising to work best for you it is important to find a trust worthy internet marketing company that has years of experience with advertising and that will show you results. Choosing the right internet marketing company is often one of the biggest reasons a campaign fails or succeeds.

Your headlines are so important that they will easily make or break your online business.

About the Author:

Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading history, and occasionaly gets out for a short walk. He generally likes to have his hands occupied. Click Here For More Info On Internet Marketing

Hoover Professional Web Design Articles Knowledgebase

>> Return to Web Design Article Knowledgebase Index


small business web site design

2000-2010 Hoover Web Design. All Rights Reserved.
No part of this website may be downloaded, copied or reproduced without the written permission of Hoover Web Design.