Your Headline Is The Most Important Thing
In All Your Advertising
No advertising can ever hope to work or to be effective
in any way without a good headline. Actually in this
modern age of instant coffee, instant gratification
and prospects who are always in a terrible hurry,
your headline has to be a little better than good
to get anybody to pay enough attention to it and what
you have to say.
Headlines are even more critical online because it
is all that people see before they make a decision
on whether or not to read something. At least in the
offline world a reader can quickly scan through the
first few lines or paragraphs. This is not possible
online and you will therefore lose them or win them
purely based on your headline.
In other words, the readership of your ad will entirely
hinge on how good and effective your headline is.
The best article, the best ad or content can gather
dust, hardly being read, just because of a poor headline.
This is something that happens very often online these
A common mistake most headline writers make is to
want to appeal to everybody with their headline. This
is a big mistake. You cannot possibly satisfy and
cater to everybody. It is important that you appeal
to your niche market strongly in your headline. One
powerful way is by mentioning a problem that is currently
being faced that your product or service is guaranteed
to solve. In today's world, everyone seems
to be searching for solutions to their problems. When
you have the answer to their problem, your product
will definitely catch their attention. They will be
drawn to your services much more easily.
One of the most powerful techniques commonly used
is to create lots of curiosity as you direct them
to the target web site. Curiosity is a very powerful
motive in humans and it works every time.
This applies to virtually any sort of advertising
you can think of. Whether it is banner ads, mass email
advertising or PPC ads. Even SEO efforts will heavily
depend on your headlines. For instance good SEO keyword
phrases are not adequate, that is for the search engines.
You will have to arrange the keywords in a way that
will make a catchy headline that will attract readership.
When the prospect is finally at your site, you will
also need the headlines leading to your other pages
to be equally enticing. That is how you keep your
reader at your site for as long as possible. It is
also how you will be able to maximize on your page
views. Both these are critical to the revenue potential
and earnings of your site.
In order for this form of online advertising to work
best for you it is important to find a trust worthy
internet marketing company that has years of experience
with advertising and that will show you results. Choosing
the right internet marketing company is often one
of the biggest reasons a campaign fails or succeeds.
Your headlines are so important that they will easily
make or break your online business.
About the Author:
Terry Detty, 42 years old, finds internet marketing
his passion. In addition to marketing he enjoys reading
history, and occasionaly gets out for a short walk.
He generally likes to have his hands occupied. Click
Here For More Info On Internet Marketing
>> Return to Web
Design Article Knowledgebase Index