Do You Want To Avoid The Most Common Advertising
The world of advertising is evolving
and for too long a time, many have come into the field
with strange ideas that were founded more in emotion
than logic and research. An example of one of these
large myths is the notion that advertising should
be safe and homogenous in order to relate and connect
the largest possible demographic.
Unfortunately that is totally the wrong
way to go about this! Firstly your advertising should
in no way be reaching the largest demographic possible.
The best advertising that you can possibly have is
that which is laser targeted.
Second, the "ultimate taboo"
in advertising is to create an ad that was instantly
forgettable. Ultimately, it is better to offend your
Gran (who would have had little to no interest in
your business to begin with) than to have an ad that
no one can remember. Of course, creating inoffensive
advertising isn't a deathtrap in itself, but it shouldn't
be your primary focus, if it is a focus at all. These
and other advertising pitfalls are covered in this
If you want to create the kind of advertising
that sticks in people's minds and makes them remember
you and think of you when they need your service,
the last thing you want to do is copy the competition.
Can things be learned from the competition? Certainly.
There's nothing wrong with seeing what works on a
deeper psychological level and using some of that
to your own benefit. But that's
where the emulation should end. If all advertising
sounds or looks the same, people stop paying attention.
If you drive around a neighborhood where every house
looks identical, does anything draw you to stop and
stare at any particular house on the block? Of course
not. You might as well keep on driving, with the houses
simply falling into the background scenery. On the
other hand, if there's a house on the corner with
pink walls, an audacious lawn ornament, a hedge maze,
and a pig running around the front yard, you're probably
going to stop and figure out what the hell is going
on. The same concept applies to advertising. Don't
be afraid to step way out of the box. That's the kind
of advertising that gets people talking.
However as a word of caution, do not
get too caught up with your ability to create crazy,
funny and risky ads that you forget your main goal
of having a product to sell off!
Many large corporations often make this
mistake too. They try their hardest to appeal and
entertain their audience that they fear doing anything
traditional because they do not want to be percieved
as just another ad!
As a business you are not there to make
movies, you are there to sell a product and so however
you try to come accross, you must at some point sell
your business and get your message accross.
Yes, It is possible to do it in different
ways, and you should. Try new things, even annoying
ones but try. Even if the result is that people scratch
their heads after seeing it, tyring to figure out
the meaning. As long as they know it was advertising
then you are further along than most!
About the Author:
Muneer Al-Busaidi is a successful internet
marketer and personal development coach. To learn
how you can develop yourself or your business using
secrets of over 50+ successful self made millionaires
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