What is all the talk about attraction marketing...
With the continual change of internet marketing many
marketers have modified the way they sell online and
have begun using "attraction marketing".
The internet has developed its own terms or language
to include a new way of marketing. Of course when
a new trend appears, a clever phrase or word is invented
and it gets "talked up" so that we are considered
hip or in the know. Attraction marketing has become
just that new trend phrase for an old idea and has
re-emerged as the "hot" strategy for selling
online. Attraction marketing includes a couple different
processes.Pre-selling and how do you pre-sell a customer
has become the first process?
The easiest example of pre-selling is as follows:
The phone book yellow pages. I can hear you saying,
"WHAT?" But it is true. I bet right now
you have your copy on a shelf or stuffed in a desk
drawer. I also bet you never flip through it just
to read the ads... but when you need it - you pull
it off the shelf and look for that specific product,
company or service you need. Right? Thought so.
Please realize that the phone book yellow pages did
not sell you anything. You as a customer initiated
the sale yourself. This just happens to be the very
first part of attraction marketing ~ the customer
initiates the sale. Another example would be an auto
parts store. Simply put they sell auto parts but many
also do auto repairs so while the customer is shopping
for parts he is also shown that auto repairs are available
too. So the customer has the ability to ask questions
he might have concerning a needed repair. By doing
this the customer is attracted to the store. Your
specific area is auto parts, information is given
for free, and the customer begins to show loyalty
to the auto parts store. In the end this is called
attraction marketing. The auto parts store does not
need to do cold calls, send out fliers, or hold a
special sale... the customers are simply attracted
Many internet guru's will try to lay claim to inventing
attraction marketing but they are wrong. One good
example to prove my point would be the local enclosed
shopping mall. In the 70's shopping malls were the
neatest thing around. They quickly became a place
to hang out and be seen. A place to meet other people.
Or a place to exercise by walking when the doctor
says to walk but the weather is cold. Shopping malls
encouraged these types of activities by having free
concerts, offering your child's picture with Santa
and other subtle attraction marketing ideas.
With the development of the internet, like the shopping
mall, it has become a place to meet to exchange views.
And as the internet grew with adding graphics and
interactivity, and games it began to chip away at
the shopping malls place. People now go to the internet
to meet people, to have fun and to learn new things.
With the entrance of Google the internet quickly replaced
the Yellow Pages. People began searching for auto
parts and repairs online and it was not long before
the business owners took notice.Businesses began using
attraction marketing on the internet.
Business owners were quick to see their customer
base shrinking and attributed it to the internet.
Soon business owners began using the internet as an
attraction and marketed to the much larger customer
base. Soon they found that there was also loyalty
and these customers came back to shop again and again
when the customer was provided products and services
that were easy to find.In the end everyone uses attraction
marketing to win customers and then to keep them.The
biggest bonus to the business owner is in advertising.
No longer did they have to advertise in several printed
publications in their local area. Now they were able
to market to anyone worldwide. Attraction marketing
pulls the customers to the business owners site. These
customers would be more qualified because they are
looking for the product the business owner is selling.
This streamlines the customer base to people interested
in your product or service.
Attraction marketing has become a staple to not only
big business but to small business to. It is here
to stay because it works!
About the Author:
Please Google Sandy Morris and http://BoomersMagic.com
"Building Healthy, Wealthy and Wise Families Worldwide!"Please
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