How To Combine Banner Advertising And Promotional
Articles For Explosive Results
Banner ads can be very effective when combined with
promotional articles at a web site selling virtually
any product or service that you can think of.
Used alone each of these two tools have their advantages
and disadvantages. However when used together, the
effect of this combination can be devastatingly powerful
in your internet marketing journey.
The right technique to use here is to ensure that
the promotional article does not contain any advertising
message of any sort. Instead it should give very useful
and valuable information to the target audience that
you are seeking to attract. The idea here will be
to get your readers as engrossed as possible with
your promotional article and the information that
is contained in it. If the audience finds a promotional
article covering the subject that they are seeking
information on, they will more likely to keep reading.
Your banner ad, which should be highly targeted at
the sort of audience that will find your article of
great interest, should then be placed at the bottom
of the page. Not the top, as many webmasters tend
to do almost instinctively with their banner ads.
The reason for this is simple. Banner ads placed at
the top can sometimes tend to be intrusive, especially
in this case where you are combining this tool with
promotional articles. Banner ads tend to be much less
intrusive and usually yield a much higher response
when they are placed at the bottom of a page. They
will eagerly read the promotional article and if they
like what they see, they will then click on the banner
ad the bottom of the article.
One single article can continue to pull in traffic
for your web site for years to come without you having
to invest any more time or money on it. It will remain
online for years and will continue to be available
to persons interested in the subject, and a good number
of them will end up at your web site through your
banner ads. This is a huge advantage.
The idea is that after finishing reading your informational
article, the next thing your prospect should see,
is your nice, colorful and attractive banner ad promising
even more information on the same subject.
It is important that your content provider should
produce the sort of article that gives plenty of information
but as a result creates hunger for even more information.
This is a very valuable skill for an online content
provider to have and it is the key that can turn an
ordinary online advertising campaign into an extra-ordinary
one that also produces extra-ordinary results.
There can be no doubt that website promotion has proven
to be one of the most challenging obstacles to many
web site owners. How does one get their web site noticed
among the sea of millions of web sites out there,
much less get actual hits and visits? It just requires
some creative thought, a little planning and some
time. Yet the rewards of your internet advertising
can be huge.
Combining promotional articles with banner ads are
a powerful web promotional tool that will attract
attention to your products.
About the Author:
Terry Detty, 42 years old, finds internet marketing
his passion. In addition to marketing he enjoys reading
history, and occasionaly gets out for a short walk.
He generally likes to have his hands occupied. Click
Here For More Info On Internet Marketing
>> Return to Web
Design Article Knowledgebase Index