Web Content: How Much Should I
How much should you pay for web content? It depends
on what you can expect to get back on your investment.
Find out how a web content writer can increase your
site's revenue 20% or more.
When web content gets discussed on webmaster bulletin
boards, the most common question is, "how much
should I pay?". That question is both perfectly
logical, and perfectly stupid:
* Logical, because the biggest expense of any
website, with the possible exceptions of advertising
and promotion, is the content. You only have to
get web development
and design once, but content needs to be added
regularly for your site to be successful.
* Stupid, because the real question isn't how
much you are going to pay, but how much you are
going to invest. Your content, if it's done right,
will make you money. In fact, it can easily make
back its cost within a month. So the real question
you should ask a web content provider is: how much
will it make me?
Calculating Your Web Content's Value
Ultimately, your web content is the one part of your
site that makes you money. The code, design, and even
traffic, while important, are not what ultimately
get a visitor to take action. You have to tell or
ask visitors to take action. Telling and asking take
Small changes in your web content can make big differences
in the bottom line. Take a look:
Let's say you have a web page that averages $25/day
in revenue from advertising and/or affiliate links.
You have a professional writer optimize the content
on the page to get more clicks. Watch what happens:
1. If just 20% more visitors click on affiliate
or advertising links, your revenue will increase
$5/day, $150/month, and $1,825/year. If your page
maintains its current level of traffic for three
more years, that's a $5,475 increase, just for that
2. But it gets better: the improvements to the page
will easily increase traffic by 20%, as more visitors
return, more visitors refer your site to friends,
and more webmasters, bloggers and others link to
your site. That brings a total of $6,570 more revenue
from that page over three years.
3. If you get the same results with 50 pages with
similar traffic levels, that's an increase of $328,500.
Now multiply that by however many sites you or your
company owns. Can you say, "early retirement"?
Keep in mind, that's only the additional revenue
you get from the improved content compared with
what you were getting already from your work. No
extra work needed.
If your website is a promotional vehicle for a business,
the results can be even more spectacular. If a page
nets you $500/day in sales or leads, website content
improvements that increase your sales or leads by
20% will pay for themselves within a month, if not
In reality, if your current content is really weak,
the improvement is likely to be even more spectacular.
Traditionally, overhauling bad sales writing doubles
or even triples the response rate.
The best part of all this is the advantage you'll
gain over the competition, with so many website
owners in the dark about their content. If you are
earning 20% more than the competition on the same
advertising or promotion expense, you will ultimately
carry the day.
Making a Content Investment
Now, back to price. What would you expect to invest
to see a $6570 return?
Writer's Market, the blue book of professional writer
fees, says web content averages $300/page, which would
mean a 2000+% return on investment.
But you can actually get away with paying only half
that if you don't need research or meetingsthe
biggest time-sucks when it comes to creative projects.
If you order content in bulk, you'll likely get an
even steeper discount.
Why not see for yourself what kind of an improvement
professional writing can make on your site's revenue?
Every day you wait is another day of lost revenueand
why should you be content with that?
About the Author:
Joel Walsh is the head content writer for UpMarket
Content. Mention this article and get one trial page
of website content at no charge: http://upmarketcontent.com/website-content
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