One of the most important aspects of successful
press release writing is choosing or creating
a newsworthy angle for the press release. There
are many newsworthy angles to take with press
releases. Here is a list of common press release
ideas. While not every idea is newsworthy enough
to warrant a press release in and of itself every
time, these press release ideas can work in a
great number of situations for a large number
of companies, organizations, or individuals.
Company Launch Sending a press release
for the launch of a brand new company (online
or offline) can be newsworthy.
Product Launch Sending a press release
for the launch of a brand new product (especially
if the company has already made a name for themselves)
is often newsworthy.
Website Launch Sending a press release
for the launch of a new website can sometimes
be newsworthy (only newsworthy if theres
something truly unique or otherwise attention-grabbing,
and its not newsworthy if its already
been done before unless theres major backing
by well-known authority figures).
Upgrades Upgrades on products (such as
software), or even websites (especially if its
for a popular website and the upgrades / updates
will drastically affect usability).
Awards Winning a notable award is generally
Executive Changes When a larger, or well-known,
company introduces new executives into its management
team, or promotes from within, it can be newsworthy.
Contests and Events Holding events can
be newsworthy, depending on the appeal to the
general population or even within a specific niche.
Whether or not a contest is newsworthy will often
depend on the award being offered.
Research Results Conducting quality first-hand
research and then publishing the results publicly
is very often newsworthy, no matter what the niche
Change of Ownership If a company or large
website goes through a merger or acquisition,
it will often be newsworthy.
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