Hoover Web Design, Affordable Professional Web DesignHoover Web TemplatesContact UsReturn to HomeView PayPal Shopping CartView Credit Card Shopping Cart
small business web design
Professional Web Design
  Website Design Services
  Prices and Packages
  Web Templates Mouse Icon
  Rate Card Adobe PDF Document
  Web Design FAQ
  Free Website Design Quote
  Client Testimonials
  Client Login
  Customer Support
Web Portfolios
  Web Design Portfolio
  Graphics Design Portfolio
  Flash Design Portfolio
Web Design Extras
  Hoover Web Hosting
  Domain Registration
  Ecommerce - Sell Online
  Web Site Promotion
Web Site Builders
  Website Builder Reviews
  Flash Web Site Builder
  Online Web Site Builder
About Us
  Learn About Us
  Sign Our Guestbook
  Make a Payment
  Newsletter
  Memberships
  Our Website Awards
  Awards Program
  Website Award Winners
  Partner Links [2] [3] [4]
  Link to Us
  Advertise
Shop for your Web Site
  Web Templates Mouse Icon
  Flash Photo Gallery Mouse Icon
  Flash Music Players Mouse Icon
  Website Calendar Mouse Icon
  Stock Photography Mouse Icon
  Scripts and Programs Mouse Icon
  Blog Templates
  Budget Web Hosting
  Quick Shopping Cart
  Website Submission
  Web Design Bookstore
  Flash Intros
  Web Design E-Books
  Web Sites for Sale
  Domain Names for Sale
  Software for Sale
  Web Templates for Sale
For Web Site Designers
  Free Webmaster Tools
  Web Designers Directory
  Web Resources Directory
  DIY Web Design Mouse Icon
  Webmaster Freebies
  Free Web Templates Mouse Icon
  Free Web Graphics Mouse Icon
  Free Fonts Archive
  Free Buttons Maker Mouse Icon
  Free Banners Maker Mouse Icon
  Free Sound Wavs
  Free JavaScripts
  Free Web Design Articles
  Archived Article Directory
  Join An Affiliate Program
  Web Design Business Kit
  Web Design Encyclopedia
  Spam-Free FFA Links
  Webmaster Awards
  Template Top Sites
  Webmaster Wearables
Small Business
  Small Business Services
  Logo Design
  Banner Design
  Work from Home Articles
  Free Business Forms
Free Printables
  Party Invitation Templates
  Printable Wedding Invitations
  Greeting Card Templates
  Free Calendar Templates
  Printable Certificates
  Printable Signs
  Free Resume Templates
  Free Fax Cover Sheets
  More Printables
       
 
Creative and Professional Web Site Design for Small Businesses and Individuals
professional web templates

Components of a Press Release

Even though there are many different types of press releases, all press releases should include several common components. Here are the basic components of a press release, and what should be included in each section:

Release Time – The release time of a press release is where you would note “For Immediate Release” or “Embargoed Until” followed by a specific date (for releases that aren’t permitted to be published immediately).

Headline – The headline, or press release title, should be attention-grabbing while still telling journalists the essence of the news contained in the press release.

Summary – The press release summary should be a brief paragraph presenting more details about the actual news contained in the body of the press release. In online press release distribution, the summary is often displayed in listings with the headline.

Dateline – This will include the distribution date of the press release, followed by the hometown of the person or company presenting the news, and finally followed by the start of the first body paragraph.

Press Release Body – The body of the press release will go into further detail about the news. The who, what, when, where, and why questions should all be answered in the first paragraph if possible, followed by any quotes and supporting facts.

Boilerplate – A press release boilerplate is a paragraph after the press release body, often preceded with a line saying “About CompanyXYZ,” which gives general background (not usually directly related to the news angle) about the person, organization, or company issuing the press release.

Call to Action – Generally a one-sentence closer following the boilerplate of the news release, and starting with something like “For more information about CompanyXYZ or this news angle...” followed by a media contact person’s name and phone number, and sometimes email address.

Contact Info – Full contact info, or at least as much as possible, including a full media contact name, phone number, and email address. A mailing address, fax number, and cell phone number can also be included.

Closing – To close a press release (to let the journalist know there isn’t a second page), center ### or -30- at the bottom of the page.

Hoover Professional Web Design Articles Knowledgebase

>> Return to Web Design Article Knowledgebase Index

 

small business web site design

2000-2010 Hoover Web Design. All Rights Reserved.
No part of this website may be downloaded, copied or reproduced without the written permission of Hoover Web Design.