How To Design Great Landing Pages For Websites
A Landing Page is the page where your
website visitors land i.e. arrive after they click
on a link. The landing page can be your home page
or any other page on your website specially designed
to welcome your visitors. Landing pages can provide
customized sales pitches for visitors. By designing
great landing pages you can seek to engage visitors
more effectively and increase your conversion rates.
Landing pages are a better way to welcome
visitors that simply making them arrive on the home
page. This is because when you know where the visitors
are coming from, you can address their specific needs
and offer customized solutions for the same. By giving
visitors exactly what they need, you can captivate
their attention and acquire a following of loyal audiences.
Landing pages are especially useful
when you know where your visitors are coming from
and you want to take particular actions like register
themselves, sign-up or purchase something. If you
are paying for the traffic through banner ads, sponsored
links or PPC, then it gets especially important that
you design specific landing pages.
Here are some tips to design effective
landing pages that will engage visitors and provide
higher ROI.
Focus on One Key Message
The content of the landing page should
work to promote something specific. Don't get lost
and try to showcase everything you have. Rather, focus
on one key message and make your content precise and
concise. It should focus on one appealing message
that is sure to attract visitor attention.
Make it Visually Appealing
Only content seldom makes a sale. Make
sure your support your content with relevant images
that illustrate the quality of your products or even
services. Images can highly impact the decisions of
the users. Moreover, they make the page more vibrant
and add beauty to what would otherwise have been long
scrapes of information.
Ensure Rich User Experience
More then anything else, make sure that
your visitors have a smooth and flawless user experience
on the page. The navigation pathway should be clean
and intuitive and the call-to-action should be clear
and succinct.
Use Catchy Headlines
If your headline is able to catch the
attention of visitors, only then they will read further.
When visitors arrive on your landing pages, make sure
they see clear and direct headlines. The headlines
should be direct and simple statements that tell visitors
what needs to be accomplished.
Use Abundant Whitespace
The beauty of the web page elements
only come through if they can be viewed clearly. And
for a clean view, there needs to be abundant whitespace
on the page. Don't forget that Internet users scan
through web pages. Clean use of space makes it possible
for visitors to scan and understand the key messages
of the web pages.
Deliver Value Propositions
The key to successful web communication
is to answer visitor queries even before they ask
you. Answer all the 'what', 'why', 'how' that visitors
may ask with value propositions. Instead of long scrapes
of plain text, use bullet points to present answers
in a concise and easily comprehensible manner. Instantly
inform them about the benefits of your products and
services.
Make the Message Compelling and Convincing
Your landing page should be your best
salesperson. It should persuade the visitors to make
a purchase or hire your services. The message of your
page should convince the visitors and compel them
to take the desired action.
About the Author:
Kabir Bedi is working as a senior web
consultant at LeXolution IT Services, a professional
web
design firm India. The company provides a range
of website
design and development services in addition to
a host of website maintenance services such as Web
site updates.
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