Every Subject Matters In SEO, Do You Know Which
Does the whole idea of Internet marketing
intimidate you? Are you thinking of hiring a professional?
Well, we've got great news for you. It's really not
difficult to do search engine optimization (SEO) yourself
- you can save hundreds of dollars, and get the same
results as the professionals do. You will probably
get better results from highly qualified professionals,
but you should definitely perform these do-it-yourself
actions first. Once you've done some of this kind
of work it will be easier to determine if a professional
is worth his/her salt.
Basic SEO is very simple and easy -
all it takes is the willingness to put in the work.
Once you know the ropes, it's not that difficult though
it can be time consuming. The content of your website
the focus of what SEO is all about. Here are the top
points to think about when you're doing it yourself.
1. You will start by registering a domain
name, which should reflect what your site about. Keep
it short, as long as it's somehow related to your
site. Being more specific can help. You could choose
to name the page after one of your products or services,
for example. Another method is to get a sub domain
of a popular domain. This will generally help you
get indexed more quickly though it will not appear
quite as professional to your visitors. There is a
trade of here, sub domains are quicker (and generally
cheaper), but domain names are more memorable, and,
in the long run, better for your indexing.
2. The next thing you should look at
is your page's title (i.e. the HTML title tag), which
is critical in letting search engines see what the
page is about, and is the first item looked at by
search engines to determine your relevance. You should
put your most important keywords in your title tags
- you don't need to worry about singular or plural
forms as search engines account for these changes
in most cases. Whatever you do, don't call your home
page 'Home' - make the title a mini-description of
the page.
3. The two primary meta tags aren't
as important as they used to be, but the description
tag is still used by some search engines to display
information about your website to users and help them
decide whether they've found what they are looking
for. Not all search engines bother with this, though
most will put some bearing on it (even if it is minuscule).For
very short descriptions the alt tag can be used. Alt
tags let you describe an image or graphic file - they're
the pop-up descriptions that appear when you hover
your mouse over a graphic, or when the graphic can't
be downloaded for whatever reason.
Text within comment tags is never displayed
on the page - it is used by coders and designers to
remind them of what that part of the page is for.
Some coders used to put lots of keywords in the comment
tags, so that they would be seen by search engines
but not users, but search engines have now stopped
paying attention to any text that isn't seen by the
user. Keep this in mind when trying to post invisible
text (i.e. white text on a white background). This
kind of behavior can get you banned from a search
engine.
4. Having keyword density in all of
your content is good, but keep in mind that each search
engine has its own requirements when it comes to how
many times that a keyword or phrase should be in the
content for the page to be relevant. Somewhere between
5 and 8 percent is a roughly optimal level - but this
isn't always possible, and you shouldn't force it.
Don't overdo it, or the search engines might mark
you down.
5. Many search engines judge web page
importance on the number and quality of incoming links
from other sites. You should link to some related
sites, but not too many. Don't overdo incoming links
either, and keep them related your site's content.
It's also good to get sites to use your keywords as
the text of these links
.If you follow the advice above, you
can do it yourself and do fine. SEO, if done right,
can keep you on top for as long as you want to be.
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