Email Advertising: How To Write Good Copy
To make email advertising to work for you, having
a good copy write is absolutely important. But what
makes things even trickier is the fact that most of
the email readers you will be targeting will usually
be pressed for time. This presents two major challenges.
Firstly, getting the email recipients to open your
email and secondly, once they've opened your
promotional email, getting them to read it completely
Copy writing requires a very deep understanding of
human nature and what motivates humans. It is useful
to always bear in mind that people are basically selfish
and out to satisfy their own selfish needs and desires
to grow richer, become more popular and so on. People
are much more eager to solve the problems that they
are currently facing, rather than to protect themselves
and prevent problems of the future. Which tells us
on how we need to approach the website promotional
methods that will work to direct traffic to a website.
Email advertising headlines will usually appear in
the subject area of the email and will be the first
thing that the email recipient reads. If the headline
does not appeal to them, it does not matter if they
have opted-in to receive the mail or not, they will
delete the message without reading it. Yet many email
recipients of spam will actually open and read a message
that has a powerful headline, despite the fact that
it is unsolicited mail. That is the power of a good
headline. In order for this form of internet marketing
to work for you it is important to find a trust worthy
company that has years of experience with email marketing
and that will give you results you need.
A common mistake most headline writers make is to
want to appeal to everybody with their headline. This
is a big mistake. You cannot possibly satisfy and
cater for everybody. It is important that you appeal
to your niche market strongly in your headline. One
powerful way is by mentioning the problem that is
currently being faced that your product or service
is guaranteed to solve. In today's world,
everyone seems to be searching for solutions to their
problems. When you have the answer to their problem,
your product will definitley catch their attention.
They will be drawn to your services much more easily.
Once the recipient has opened your email, there are
a variety of techniques to use to ensure that they
keep on reading. One of the most powerful techniques
commonly used is to create lots of curiosity as you
direct them to the target web site. Curiosity is a
very powerful motive in humans and it works everytime.
Remember that the primary role of email advertising
is not so much to sell but to prepare and direct traffic
to a web site, which will then aggressively attempt
to make the sale. Email advertising has shown to be
a successful website promotion tool at getting traffic
to your web site.
About the Author:
Terry Detty, 42 years old, finds internet marketing
his passion. In addition to marketing he enjoys reading
history, and occasionaly gets out for a short walk.
He generally likes to have his hands occupied. Click
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