How To Enhance The Usability Of Your Homepage Design
The homepage of your website is the
face of your online presence. It is what makes the
first impression on online audiences about your company
and business. When people type in the URL of your
website, they reach your homepage. The homepage, should
therefore present a brief introduction about the website
and lure visitors to browse further within. The homepage
is perhaps the most important page of the website
and thus you need to take adequate measures to enhance
its usability. Here are some tips to ensure the same.
Include a Crisp and Catchy Tagline
Draft a tagline for your website homepage
that informs about the company and business in a simple
sentence. When visitors enter the homepage, they should
know what the website and the company is all about
just by reading the tagline. In fact, by drafting
a catchy tagline you can catch the attention of your
visitors and make sure they don't forget you.
Draft a Meaningful Title Tag
The title tag of your homepage should
have your company name followed by a very brief description
of the website. Avoid using words like 'Welcome' or
'The' that just populate the space and do no value
addition. Instead, try to include your relevant keywords
and phrases in the title tags.
Cluster All Corporate Information
Website visitors generally don't bother
reading about the company. However, there are times
when they decide to do business with you only after
they are convinced about the company. In such scenarios
it is important to have good corporate information
on the website. Create an About Us page on your website
that is dedicated towards informing visitors all about
your company and business and provide a link to it
from the homepage.
Focus on Key Tasks of the Website
The homepage of your website should
act as a guide for visitors and help them find a browsing
route. It should provide a clear starting point to
do what they want to do i.e. there should be clear
links to the main areas of the website where visitors
might be interested in going.
Include a Search Box
The search box is indispensable for
any website. Internet users are an impatient lot and
they love anything that cuts short the action steps.
Search boxes enable visitors to search for the exact
information that they need by just entering a query
instead of browsing through categories to fins what
they need. Make sure your search box is at least 25
characters wide so that it accommodates multiple queries.
Offer Snapshots of Inlying Content
The homepage of the website is where
you can showcase things and lure visitors to further
explore the website. A good idea is to place snapshots
or post the topics of important content within your
website. Whether it is a recent article or a report
that you have on a certain web page, offer a preview
on the homepage.
Use Meaningful Design Elements
The homepage of a website is important
and should welcome visitors. However, that doesn't
mean you can load the page with useless design elements
and flash animations that offer no value but only
increase the file sizes.
About the Author:
Kabir Bedi is the senior web consultant
at LeXolution IT Services, a reputed offshore web
development company that provides an extensive
range of web
design services and web Development services.
He has completed several international web design
projects for international clients.
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