Focus on SEO Before You Launch Your New Website
Are you launching a new website? There's
no better time to think about search engine optimization
than prior to launching a new site. By giving consideration
to your on-page optimization factors, you can increase
your chances of achieving top organic search results.
To prepare your site for easy indexing,
be sure to follow these basis guidelines:
1. Design your site in html or similar
format that minimizes the use of java script and flash.
The more complex you make your code, the more difficult
it becomes for the search engine spiders to read your
content and prescribe the appropriate Google PR to
your web page.
2. Make sure that your meta tags are
coded properly and include the Robots.txt tag. Many
individuals downplay the importance of meta tags.
Although meta tags themselves won't drastically change
the organic ranking of your site, they do create the
display text users will see when your site appears
in search results. If your meta tags are search engine
optimized and compelling, you increase the changes
of improving click-throughs.
3. Apply the proper tags to your page.
H1, H2, and H3 tags are a great wall to call attention
to your content and promote your keywords and keyword
phrases. Try to use each tag at least once, but don't
force the issues. You want your text to flow and appear
In addition to ensuring that you've
made your page easy to access and presented text that
is optimized, you also want to consider other factors
that can help long-term with your SEO efforts. So
often, web designers get caught up with on page factors,
that they overlook the requirements for establishing
a foundation that supports long-term initiatives.In
particular, consider adding pages that you can add
to over time that support link building and accessibility
for search engine spiders. Be sure to include:
1. An html sitemap and an xml sitemap.
Including a sitemap on you site makes it easy for
search engines to access all of your website pages
and index your site accordingly. Your sitemap should
be in both html as well as xml. Although users would
not access the xml sitemap, search engine spiders
use this version to crawl websites. Additionally,
key search engine submission resources like Google's
Webmasters Tools require xml site map versions.
2. Include a partners page. Previously
referred to as a links page, the partners page is
essential for reciprocal linking. This strategy isn't
as powerful as developing one-way links, but until
your site has been assigned a Google PR, one-way links
can be difficult to acquire. So begin your link exchange
program with a partners page that allows you add or
remove link quickly and easily.
3. Submission pages that encourage new
content. One of the most powerful seo techniques is
the addition of new content. Make it easy for your
users to add or submit content to your website. When
search engines see new content, they rejoice. Don't
underestimate how important it is to make it simple
for your browsers to add or submit content.When focusing
on search engine optimization, especially with a new
website, follow the basic ideas outlined above.
There are a number of other factors
to consider as well. However, you should always start
with a strong foundation - a site design that meets
basic SEO standards but one that also supports your
long range search engine optimization goals.
About the Author:
Michael Fleischner is the founder of
Good Marketing Tips Blog and has more than 12
years of marketing experience. Learn how to improve
search engine rankings at http://improvesearchenginerankings.blogspot.com
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