Top 6 Ways to Drive Free Traffic To Your
Website
It's seems the mighty grail of the Internet is capturing
traffic that is relevant to our site. Without traffic,
we are carrying no real expectations of earning money
or customers. When putting your website strategy together,
you will need to remember that it isn't just about
the site, but what happens next. The traffic, and
the conversion of traffic to visitors. If you construct
a website to sell products, services, or promote affiliates,
with the hopes of generating an income, traffic is
of the utmost importance.
Each of these warrant their own article, which I
will also do, but to help guide you in general, the
following are the top five FREE ways to drive traffic
to your website:
1. Signature Files
They say, "There's no such thing as a free
lunch", but by using your email signatures, that
simply isn't true. Signatures are those little messages
that appear at the bottom of your email. Typical examples
are your name, email address, company and position,
but in the world of Internet Marketing, this is free
advertising.
For Signatures the things you want to consider are:
The ultimate key with links is you want a site that
has content similar to yours, they are credible in what
they do, and they are in the same keyword area you are.
That way it will benefit extensively.
3. SEO -Search Engine Optimization (SEO) or Keyword
Optimization
SEO is a fancy way of saying make sure your web
pages, titles, meta tags, and descriptions, and
your page content contain the key words you want
to appear in for your particular market. When considering
your Internet marketing strategy, make sure you
optimize your pages for keywords.
Many people rush off to Google and Yahoo and do
pay per click campaigns (we'll get into these at
a future date), but forget to use the old-fashioned
free route of making sure each web page really uses
these tools.
I have visited so many sites, and randomly checked
to see if they use them, and they don't. This is a
missed, free opportunity at 'true rankings' improvement.
Now it can take a while for search engines to start
to notice you, and this is where Pay Per Click programs
come into play, when you want a fast rank while
the search engines start to take notice of you.
But if you haven't optimized your page, that time
will never come.
Getting your site listed for the keywords you want
on the major search engines is a key to receiving
the traffic increase.
When putting together the content for your page,
remember that content is a major difference to appearing
on page 1 or page 15 on the searches. Have your keywords
appear as much as you can.
Then make sure your title has a keyword phrase you
would enter if looking for your site, and that your
meta description is a nice sentence about what your
site is (and contains your keywords), and the meta
keywords (contains your keywords.) With all 4 of these
elements considered, you will have taken a big step
in creating a relationship with the search engines.
4. Message and Social Boards - Make posts on relevant
message boards and Social sites.
Make sure the posts are informative and not direct
advertisements. In other words, post on message boards
related to your site and offer the other viewers real
advice and information to solve a problem. Make sure
you are including a signature on each post that holds
a link to your website.
5. Articles
The rule of thumb is create 10 articles for your
industry, and get them out there fast. Then you
can sit back and wait for the reaction. One of the
best ways to promote you, your company, and your
products or services is to give information away,
with no strings attached. There are hundreds of
free article submission sites and ezine lists on
the Internet, with tons of sites hungry for free
content.
As long as your article provides readers with useful
information and are not for the purpose of selling,
sites will accept them for publication. In turn, they
will then make those articles available for reading--and
for publication--for anyone else browsing their article
sites. Free exposure for you. Articles have real power
when it comes to traffic generation. You can use products
such as ArticleSubmitter Pro, or go to each site you
want and upload for free.
Then, another little tip is you add your article
to your blog. This creates activity at your blog,
and another link opportunity, back to your website
which should be a landing page.
6. Press Releases - A press release is information
supplied to reporters or media that is an official
statement or account of an event that is specially
prepared and issued to make known to the public.
It is generally done when you have a newsworthy event
such as a new product, website, grand opening, upcoming
event, new product feature - but whatever is going
on, the key is to write about it, and let everyone
know through a press release.
The success of press releases comes back again to
links. These are a great way to get links back to
your site. You don't get the meaty 'author or resource
box' that you do in an article, but it can ultimately
appear on some really great sites.
Any aspect of your business that is interesting
or unique should be added to the Internet The Internet
is one of the largest and easiest ways to get news
out there, fast. There is a press release format,
although each website has their own instructions
that you should follow to increase your chances
of being accepted, and being successful. When planning
your press release, consider the headline, sub-headline
or summary paragraph, and then the actual body of
the article.
There are tons of free services out there, but a
few you can get going with right away are:
www.free-press-release.com
www.prleap.com
www.i-newswire.com
All of the above are free methods of generating traffic
to your website. By implementing them, you will have
the opportunity to enjoy a surge in traffic, without
any cost. Now you just need to convert them with your
site.
About the Author:
Tracy Repchuk is the "Marketing Makeover Maestro"
and specializes in product and corporate launches
and growth strategies using Internet marketing tools
such as landing pages, traffic and Internet marketing
campaigns. She has been an entrepreneur for over
21 years, and nominated for awards such as Canadian
Entrepreneur of the Year, and Chamber of Commerce
Business Woman of the Year. She is also an esteemed
writer, particularly with sales and search term
materials, and is the author of "The Poetry
of Business." Find out more at http://www.marketing-makeover-miracles.com
Taking your web experience to the next level.
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