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Creative Methods for "One Way" Links
Everyone knows the importance of getting other
sites to link to you and the most common way is
for a reciprical link. That is the kind of link
that Click Sentrys reciprical tools address. These
are great links and should always be sought after.
However, there has been much discussion about
Google giving less weight to a link that is recip.
One of the ways to combat this is "triangle"
linking but this can be very time consuming and
hard to explain to new website owners. That brings
us to another method:
One Way Linking
When most people think about one way linking
their mind immediately turns to directories. These
are a great source (and are seemingly endless)
of one way links but there are even more creative
ways to get them. I am going to break it into
two very easy categories - Press Releases and
Article Submissions
Press Releases - New websites seem to believe
that people who need their service or product
will just find them because of that need. Anyone
who has started a site just to sit back and let
the orders or visitors roll in has been quickly
reminded that despite being the "web",
people still need to know you are there.
There are plenty of great sites that allow you
to "announce" your arrival. Even if
you are an established site you are still able
to write a press release to announce any new products
or tools you may have. Somehow in the move from
newspapers to internet many have lost the fine
art of writing an engaging (and self serving of
course) press release. I will write another article
sometime about that lost art with step by step
instructions. In the meantime, just read some
of the other Press Releases and adapt your own.
These press releases are spidered by google so
it is a great way to not only get a link but to
also drive traffic to your site.
Here are some sites to start with:
http://www.prleap.com
: Your free press release goes to google news(news.google.com)
and searchengines like yahoo, msn altavaista and
you can view the history and statistics.
For this release, your article must be professional.
http://www.prweb.com:
One of the best press release websites i come
across. You can issue free press release which
goes to related websites and article posting websites.
For a fee of 60+ only, your article goes to various
news sites like yahoo news, business.com(iam not
sure of this) and related big news websites.
Article Submissions - The second great way to
gain links is to submit articles. Do you have
a web design site? Write an article about Google
starting to index flash sites. All of the good
submission sites allow you to put an about the
Author section with links to your site in it.
This gives you an instant link from the site you
submitted it to but MORE IMPORTANTLY, these sites
allow other website owners to boost their content
by including YOUR article in their websites. The
only thing they ask is for the article and your
link to not be modified. Write a good article
and you may see 100's of one way links within
weeks. Write 10 great articles and.... well you
get the idea.
Here are some sites to start with:
http://www.goarticles.com
http://www.articlecity.com
Good Luck!!
About the author:
Jason Rickard is the webmaster of http://www.yourfavouriteshop.com
and owner of http://www.graftonwebdesign.com.
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