There are a couple of key things to look at when
starting a hosting company. Basically there are
four major factors to look at provided you have
the servers, and technical abilities.
1. Site design is the first thing a prospective
customer sees!! I have seen some horrible designs
for hosting companies. If you think putting some
text, links and a logo on a page is enough, you
will likely fail before you even realize. You
will also notice a lot of companies have a generic
template that can be found online at templetemonster
or any other temple site. Avoid these. It is very
hard to develop a company image when you look
like 134,000 other hosting companies. I suggest
put a bit of effort and creativity into a well
designed "professional" looking home
page for your company. The bottom line is a new
customer will not even consider you as their host
if they feel you are an armature no matter how
great or cheap your packages are.
2. Develop your website as a total package to
it's clients. Don't just present your hosting
packages and leave it at that. Offer tutorials,
articles, support forums etc. These additional
services not only provide additional content for
you clients, but if developed correctly will bring
additional traffic to your site which will potentially
lead to more sales.
3 You MUST understand how search engines work.
Over 90% of your business will likely come directly
from search engine results. Therefore, it is absolutely
essential to optimize your site for search engines.
You could have the greatest hosting plan in the
entire world, but if no one knows about it, then
its useless. Do a search on google for Search
Engine Optimization (SEO). You will find tons
of great information on how to create a website
that is both user friendly and search engine friendly.
There are also a countless number of companies
out there who offer SEO services. Just be cautious
of their offers and do your research first
3. Find your niche. The hosting business as a
whole is a huge industry which is very competitive.
Your best chance at success is to simply find
a market and develop your business to cater to
that specific niche. An excellent example of this
is http://elite-hosts.org/ who offer hosting and
development to those who operate online forums.
Maybe in the early 90s the idea of if
you build it they will come might have
been true. But in the year 2005 the internet
is a far more competitive and complex place.
To be successful today, you have to develop
a business plan which works from all angels.
If you can develop a hosting company which has
a professional design, some extra content, search
engine friendly and which targets a specific
niche, you will have a far greater chance at
success Of course there are many other factors
to consider as well, but if you can master these
four, everything else should fall into place.
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