How Good Are Social Networking Sites For Your Business?
Think social networking and names like
Facebook, Orkut, MySpace, and Linkedin come to mind.
Since social networking became an online norm there
has been no dearth of opportunities and no limitations
to possibilities. The initial wave of social networking
came in the form of connecting with old and new friends,
colleagues and people located in different geographical
locations. But it didn't take long for corporate enterprises
to see business opportunities within the trend and
soon it also became a buzzing place for people to
explore business ventures and ideas.
Social networking websites enable business
owners to connect directly with the end users be they
existing clients, potential customers or probable
employees. Therefore the information that is passed
on is relevant and way more effective than other channels
of communication. Because these sites are based on
human interactions and relationships, the bond formed
is stronger and the impact is much more powerful.
Audiences often do not make a choice
based on the cheapest or the best manufacturer of
the product. Rather they are much more comfortable
purchasing products from a company they trust and
can identify with. For instance, Nokia rules the roost
even in the heat of new players entering the market
and offering products at cheaper rates. This is because
it is one of the oldest companies in the market and
has established the trust of audiences. Same can be
true for any business. Therefore establishing a good
social relationship becomes a necessity altogether.
However while attempting to establish
a good social relationship; companies need to be pretty
careful about their mechanisms and mannerisms. People
do not really like to be bombarded with sales pitches
and blatant marketing tactics. Rather they prefer
to be engaged in a relevant conversation that holds
some value for them as well. The trick to effective
marketing is to never let people know you are marketing!
There are a several ways by which you
can use social networking websites. Here is how: Websites
like Linkedin allows you to update your contacts and
services that your business has on offer. By posting
regular updates about your business you can generate
more leads and clients. You can also promote any event
and ask for any assistance in planning the event altogether.
You can notify your audiences about all recent happenings
and event within your company on a personal level
apart from posting press releases and updating news
on your website. You can monitor feedbacks from clients
on a direct level and be rest assured they are as
relevant as can beProfessional web site design is
important but as important is internet promotion of
the same. And whet better than social networking websites
to start with.
About the Author:
Maneet Puri is the managing head of
LeXolution IT Services, a top class
web development company that offers powerful web
solutions and a host of website maintenance services
to its clients. He is a professional web designer
& developer turned entrepreneur.
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