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How To Redesign Your Website

There can be plenty of reasons to revamp your website. It could be to catch up with the Web 2.0 buzz or just to improvise on the accessibility and functionality features of the site.

Nevertheless, redesigning is serious business. you could either patch up the problems of the original site and do a quick fix job or you can burn the entire thing down and start from the scratch.

When and How to redesign

There can be many situations where redesigning the website can be an ideal option and a wise one too. The level of redesign that is required depends on how 'well-designed' is the original site.

It is important to understand the motivating factor behind the redesign process. This will tell you whether to just re-image it or whether to revamp it completely.

There can be several reasons why a website should best be redesigned such as:

  • Re-branding a company or the products.
  • Re-positioning in the marketplace.
  • Updating the website to meet web standards.
  • Implementing accessibility or functionality features.
  • Improve the website's underperformance.
  • Improving the look and feel of the website

Accessibility Features

Accessibility is a crucial feature in a website design. Not only it dictates the traffic inflow onto your site but it also influences conversion rates.

Catering to the disabled users has both moral and business reasons. After all a percentage of population consists of people with disabilities and if they are not able to access the website, the whole chunk of audience is instantly lost. But clients should not be unduly forced to redesign their website to upgrade the accessibility features, not by designers at least. Rather, try to convince clients about the need for accessibility and explain them the benefits of having a standards-compliant website. Its not only an ethical practice but also opens up great market opportunities for the business.

Keeping up with fashion

In the internet cyberspace, trends come and fall by the hour. And redesigning the website to keep up with trends will have no end to the process.

Redesigning your website just to keep up with the trend of the day is harmful, not only because of unnecessary expenditures but also because they might not be able to fulfill the needs of your clients and users. Adapting to trends is healthy and good but compulsive obsession with it is definitely bad. Keeping-up with any and all of web designing fads is a fool's job but keeping an eye on what other people are doing and being inspired makes good sense. Plagiarism is bad, but inspiration is good.

Value judgments

There is no one way to say whether a website design is good or bad. Something that appeals to the client can be contradicted by the designers and something that the designers suggest may not go well with the client.

However, clear and frequent communication with one another is the key to resolve any such issues. And the users and visitors are the sole judges of the website. People often approach websites in ways that no designer could ever think of. Staying on track is perhaps the best way to avoid mistakes in the web design projects and the best time to judge the decisions is at the beginning and throughout the project. You can set up certain objectives and show the clients some sample projects. Discuss all the issues at the meeting with them and come to a common standpoint. Feedback at the later stages should help you evaluate how correct your decisions were.

About the Author:

Maneet Puri is the Director of LeXolution IT Services, a leading web design firm in India that specializes in web designing and development, website maintenance and internet promotion. With 10 years of industry experience to boast of Maneet advises his clients on hiring offshore web designing services

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