Hoover Web Design, Affordable Professional Web DesignHoover Web TemplatesContact UsReturn to HomeView PayPal Shopping CartView Credit Card Shopping Cart
small business web design
Professional Web Design
  Website Design Services
  Prices and Packages
  Web Templates Mouse Icon
  Rate Card Adobe PDF Document
  Web Design FAQ
  Free Website Design Quote
  Client Testimonials
  Client Login
  Customer Support
Web Portfolios
  Web Design Portfolio
  Graphics Design Portfolio
  Flash Design Portfolio
Web Design Extras
  Hoover Web Hosting
  Domain Registration
  Ecommerce - Sell Online
  Web Site Promotion
Web Site Builders
  Website Builder Reviews
  Flash Web Site Builder
  Online Web Site Builder
About Us
  Learn About Us
  Sign Our Guestbook
  Make a Payment
  Newsletter
  Memberships
  Our Website Awards
  Awards Program
  Website Award Winners
  Partner Links [2] [3] [4]
  Link to Us
  Advertise
Shop for your Web Site
  Web Templates Mouse Icon
  Flash Photo Gallery Mouse Icon
  Flash Music Players Mouse Icon
  Website Calendar Mouse Icon
  Stock Photography Mouse Icon
  Scripts and Programs Mouse Icon
  Blog Templates
  Budget Web Hosting
  Quick Shopping Cart
  Website Submission
  Web Design Bookstore
  Flash Intros
  Web Design E-Books
  Web Sites for Sale
  Domain Names for Sale
  Software for Sale
  Web Templates for Sale
For Web Site Designers
  Free Webmaster Tools
  Web Designers Directory
  Web Resources Directory
  DIY Web Design Mouse Icon
  Webmaster Freebies
  Free Web Templates Mouse Icon
  Free Web Graphics Mouse Icon
  Free Fonts Archive
  Free Buttons Maker Mouse Icon
  Free Banners Maker Mouse Icon
  Free Sound Wavs
  Free JavaScripts
  Free Web Design Articles
  Archived Article Directory
  Join An Affiliate Program
  Web Design Business Kit
  Web Design Encyclopedia
  Spam-Free FFA Links
  Webmaster Awards
  Template Top Sites
  Webmaster Wearables
Small Business
  Small Business Services
  Logo Design
  Banner Design
  Work from Home Articles
  Free Business Forms
Free Printables
  Party Invitation Templates
  Printable Wedding Invitations
  Greeting Card Templates
  Free Calendar Templates
  Printable Certificates
  Printable Signs
  Free Resume Templates
  Free Fax Cover Sheets
  More Printables
       
 
Creative and Professional Web Site Design for Small Businesses and Individuals
professional web templates

Identifying A Website's Target Market

Whether you’re launching a simple website or a large e-commerce website, identifying a website’s target market from the start is an important step in business planning. Successful websites put their effort into reaching a very specific target market, sometimes without even realizing it. A webmaster can increase their chances of success by identifying their website’s target market before jumping into any marketing tactics or online advertising to increase traffic and monetize their websites.

What is a Target Market?

A target market is the main audience or group of visitors (or buyers) that a webmaster or online business owner wants to visit their website. A target market can, and should, be identified and described in detail before launching a website. This is to help tailor the site’s Internet marketing plan and marketing tactics around that target group to maximize the return on investment (ROI), which basically means getting the most for your time and money.

A target market is described by its demographic and or psychographic profile. Demographics and psychographics include many personal and social details, such as:

1. Age groups
2. Genders
3. Nationalities or ethnicities
4. Income levels
5. Marital status
6. Education levels
7. Location
8. Whether or not they have children
9. Social or professional groupings (job, industry, social class, etc.)
10. Interests (could be a hobby, musical preference, favorite sport, etc.)

When choosing or identifying a website’s target market, there are a few things to keep in mind:

1. The size of the target market.
2. Whether the target market is growing or shrinking.
3. Whether or not there’s a demand for the website or online business in the particular target market.
4. Whether or not is would be easy to monetize the target market. (For example, you wouldn’t sell high-end electronics to a low-income target market, and you wouldn’t run a content site exclusively on ad revenues if your target market is traditionally “ad blind.”)
5. Things that influence members of the target market. (For example, would they be more responsive to paid advertising on other websites, or would they be influenced more by a referral from a friend, whereas a focus on viral marketing would be best?)

After identifying a website’s target market, specific marketing tactics can be modeled around their influences and behaviors, saving time and money when marketing a website or online business.

Hoover Professional Web Design Articles Knowledgebase

>> Return to Web Design Article Knowledgebase Index

 

small business web site design

2000-2010 Hoover Web Design. All Rights Reserved.
No part of this website may be downloaded, copied or reproduced without the written permission of Hoover Web Design.