Increase The Usability Of Your Homepage - In 8 Easy
Steps
Homepage is the face of your website.
No matter where your visitors land from, the homepage
continues to be the most popular page of your website
because that is where the browsing journey begins.Therefore,
you need to devote a good amount of time and effort
to design your homepage and make it fair high on the
usability quotient. Here are 8 ways you can do it:
Include a Tagline
Draft out a one-sentence tagline that
explains to the visitors the purpose of your website
and company. If you are fairly new in the market and
wish to create awareness about your products and services,
a tagline is a must for you. This is because the tagline
can be squeezed under your brand name and it can be
uttered with the company name in the same breath.
A good tagline instantly informs the reader what the
company is about and how useful can it be.
Mark Title Tags
Make sure the title tag of your homepage
begins with the company name and gets followed by
a brief description of the website. Avoid starting
the phrase with 'The' or 'Welcome' etc.
Provide Corporate Information
Visitors seldom visit your website to
gather information about your company and business.
But that doesn't negate the necessity of putting clear
information details about your organization on your
website. Corporate information is absolutely essential
if the website aims to support investor relations,
PR or other recruitment process. It is all the more
necessary for smaller companies to establish credibility
in the market.
Clear Information
People come to your website with an
aim. Either it is to get information or it is to share.
Whatever may be the reason for their visit, make sure
they find the route readily available on your homepage.
Include a Search Box
Search box is an indispensable tool
for websites, especially so for large websites. You
cannot expect your visitors to scan through all the
pages of your website in search of some particular
they have in mind. Therefore, the homepage of your
website should have a small search box that scans
through the entire site and brings back the desired
piece of information.
Reveal Good Content
The homepage of your website should
carry the most important pieces of information. Put
the most fresh and latest content that you have on
your homepage so that users find it well updates every
time they come in.
Start Links with Keywords
Make it a point to begin the link names
with the important keywords of your website. This
is because internet users do not stop to read the
contents of a website very carefully. Their attention
span is limited to just scanning through the text
and catching glimpses of anything that they find important.
If you start your link names with important keywords
that they are potentially looking for, they instantly
stop there and ponder further.
Use Meaningful Graphics
All the graphics and mages that you
use on your website should be relevant and complement
the content therein. Otherwise you would just be adding
weight to the load time of your website and irritating
visitors at the same time.
About the Author:
Maneet Puri is the managing head of
LeXolution IT Services, a reputed web
design company that offers excellent website
development services and KPO services to its clients.
For more information about the author and the company
visit www.lexolutionit.com
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