The 7 Habits of Highly Ineffective
Internet Marketers By: Kelvin Brown
The Internet is an accessible, global marketplace
through which billions of dollars change hands each
year. On just one site, Ebay, over $30 billion gets
exchanged every 365 days. That's some nice pocket
change. Yet with all the success being experienced,
and all the potential for success that permeates the
web, too many people are still losing out. Through
no conscious fault of their own, these poor souls
usually find themselves sharing one or more ineffective
business habits and practices. Get to know seven of
these habits so that you don't miss out on your fair
share of this multi-billion-dollar pie that is transpiring
over the Internet.
1) The Habit of Jumping. The need to jump around
like a jumping bean affects many people. These people
make a habit of going jumping from one thing to the
next, then to the next and so on.without ever thoroughly
exploring any one path in depth. You can fight this
habit by sticking to one business idea for at least
six months and seeing it through to completion.
2) The God Habit. This ambitious habit stems from
the ill-conceived notion that an Internet Marketer
can be everything to everyone. Every successful business
serves a Target Market, a very specific type of customer.
Your Target Market can't be "humans that breathe."
That's a little too broad. Avoid this habit by correctly
identifying, in very specific terms, the most likely
group of people who will purchase from you. Find your
niche.
3) The Habit of Blinding Love. This is another habit
that sounds great, but usually yields no results.
This is the one where people think they should just
do what they love and let the money come. Unfortunately,
you can't just pet dogs and wait for the money to
pour into your door. That may be an exaggerated analogy,
but the principle is accurate. You have to link the
activity you love to the world of business. In this
example, start a dog-walking company. If you like
building model cars, build them and sell them. Or
build them, have them photographed and then sell those.
You must link what you love with what people will
pay for.
4) The Habit of False Idols. This is the one where,
you, the unsuspecting Internet Marketer happens upon
an attention-grabbing speaker who tells of a rich,
lush oasis, whereupon he proceeds to lead you into
the desert, describing the mirage up ahead and taking
your money all the while. Then when you finally run
out of money, this loud, flashy speaker turns to dust
and blows away in the wind as the mirage that was
just up ahead fades from view. You're now broke and
alone in the desert. The Lesson: Don't listen to someone
because they're great at getting your attention. Make
sure they can prove paradise exists because they've
been there.
5) The Tomorrow Habit. When you know you need to
do something, but you just don't feel like doing it
now - you can do it tomorrow. For example, when you're
watching the big game and your business needs attention,
you don't worry about the business because 'you can
do it tomorrow.' Or maybe when you're tired and ready
for a nap even though you know your client list needs
to be contacted, again you don't worry - 'you can
do it tomorrow.' Basically, it comes to: You can go
for success now or do it tomorrow. Of course, if you
always "do it tomorrow", you can never complete
it today. Know how to combat this habit? Just do it.
6) The Sheepish Habit. In a world full of plain,
brown shoes, why are you deciding to open a plain,
brown shoe store? Sure you might get lucky and have
someone's shoes fall apart while they're right in
front of the store, but why not try opening a shirt
store? A pants store? Look around you. Each year there
are more and more and more new products or improvements
to old ones. That means there is plenty of room for
yours. Go against the grain and get noticed. Fall
into line and you just might fall into oblivion.
7) Alzheimer's Habit. Don't forget this last habit
of forgetting. "Forgetting what?" You might
ask. The answer is: Forgetting your customers after
they say 'yes' to you and forgetting potential customers
when they say 'no' to you. It's never OK to forget
them - always follow-up. They want to hear from you,
especially if you have useful information for them
or a discount to offer them. It's not over once they
buy from you. It's just the beginning. It's not over
when they refuse to buy from you. It's just the beginning.
So capture their emails, plan for the follow-up and
don't forget!
That's it. You know what not to do and you know how
to take corrective moves in case you foul up. Make
a quick check of your daily routines and make sure
that you're not inadvertently following one of The
7 Habits of Highly Ineffective Internet Marketers.
Are you guilty of any of The 7 Habits of Highly Ineffective
Internet Marketers? Learn how to replace your ineffective
habits with highly effective habits of successful
internet marketers at: http://HighlyIneffectiveHabits.com
. highly recommended by: http://MovingAheadCommunications.com
About the Author:
Kelvin
Brown is the author of this article and you can
visit him at his website for more information.
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