7 Tips To Promote Your Web Design Business
As businesses wake up to realize the
potential of having an online presence, they are turning
to professional website design and development companies
to establish a sound web presence. This has led to
a boom in the website design & development industry
and many design companies are mushrooming across the
If you are one of the web design companies
and want your business to succeed in cyberspace, you
need to make efforts to establish yourself as the
best out of the lot. You must explain to your audience
information about your company and why it is unique.
Inform them crisp details about your products and
services and how they can help them to enhance their
businesses. Here are some tips to promote your web
design business online.
Create a Portfolio Page
Add an exclusive Portfolio Page to your
website where you can showcase all the websites that
you have worked on. Include a screen shots of the
website along with a link to the same so that visitors
can visit the website and check out the design in
detail. Along with this, also include brief information
about what you have done for the website. Was it the
development work, the design or redesign process or
some other maintenance task? This lets the visitors
know about your approach towards working for a website.
Include High Quality Content
Content is an integral part of a website.
People judge the credibility and reliability of a
website by reading through its contents. Your content
should give a extremely clear idea about your company
and business to the audience. Explain them about the
products and service that you offer and how it would
benefit their businesses. Use simple sentences and
language so that visitors can understand well. Avoid
using complex industry jargons.
Create a Blog
Blogs are an excellent medium to update
regular content and to carry out and informal dialogue
with your audiences. You can have a informal discussion
with your audience about the industry and gather in
their comments as well. This will also give your a
chance to understand the needs and requirements of
your target audience.
Social networking websites are a great
platform to promote your business to Internet users.
Create an account and establish your presence on major
social networking websites like Facebook, MySpace
etc. and connect with your industry audience. Communicating
with them on a social and informal level would give
you valuable knowledge about your niche industry and
Include Client Testimonials
Ask your clients to write testimonials
for you mentioning your work and their experiences
with you. When potential customers visit your website
and read the testimonials, they are more likely to
trust you and further invest their money in you.
Powerful Marketing Strategies
Marketing your business is very important
to increase its online visibility and give it exposure
in the industry. While starting out you may do some
email marketing and then move on to more powerful
strategic marketing and advertising as you gain momentum.
Search Engine Optimization
Make use of effective search engine
optimization processes to make sure that your website
is well optimized so that it ranks well in search
engine results. This further increases your online
visibility and attracts heavy traffic inflow.
About the Author:
Kabir Bedi works as a senior web consultant
with LeXolution IT Services, a reputed web
development company in India. He is an eminent
web designer who has cultivated in depth knowledge
about the web industry. He helps his company formulate
effective web solutions and provide efficient web
>> Return to Web
Design Article Knowledgebase Index