Hoover Web Design, Affordable Professional Web DesignHoover Web TemplatesContact UsReturn to HomeView PayPal Shopping CartView Credit Card Shopping Cart
small business web design
Professional Web Design
  Website Design Services
  Prices and Packages
  Web Templates Mouse Icon
  Rate Card Adobe PDF Document
  Web Design FAQ
  Free Website Design Quote
  Client Testimonials
  Client Login
  Customer Support
Web Portfolios
  Web Design Portfolio
  Graphics Design Portfolio
  Flash Design Portfolio
Web Design Extras
  Hoover Web Hosting
  Domain Registration
  Ecommerce - Sell Online
  Web Site Promotion
Web Site Builders
  Website Builder Reviews
  Flash Web Site Builder
  Online Web Site Builder
About Us
  Learn About Us
  Sign Our Guestbook
  Make a Payment
  Newsletter
  Memberships
  Our Website Awards
  Awards Program
  Website Award Winners
  Partner Links [2] [3] [4]
  Link to Us
  Advertise
Shop for your Web Site
  Web Templates Mouse Icon
  Flash Photo Gallery Mouse Icon
  Flash Music Players Mouse Icon
  Website Calendar Mouse Icon
  Stock Photography Mouse Icon
  Scripts and Programs Mouse Icon
  Blog Templates
  Budget Web Hosting
  Quick Shopping Cart
  Website Submission
  Web Design Bookstore
  Flash Intros
  Web Design E-Books
  Web Sites for Sale
  Domain Names for Sale
  Software for Sale
  Web Templates for Sale
For Web Site Designers
  Free Webmaster Tools
  Web Designers Directory
  Web Resources Directory
  DIY Web Design Mouse Icon
  Webmaster Freebies
  Free Web Templates Mouse Icon
  Free Web Graphics Mouse Icon
  Free Fonts Archive
  Free Buttons Maker Mouse Icon
  Free Banners Maker Mouse Icon
  Free Sound Wavs
  Free JavaScripts
  Free Web Design Articles
  Archived Article Directory
  Join An Affiliate Program
  Web Design Business Kit
  Web Design Encyclopedia
  Spam-Free FFA Links
  Webmaster Awards
  Template Top Sites
  Webmaster Wearables
Small Business
  Small Business Services
  Logo Design
  Banner Design
  Work from Home Articles
  Free Business Forms
Free Printables
  Party Invitation Templates
  Printable Wedding Invitations
  Greeting Card Templates
  Free Calendar Templates
  Printable Certificates
  Printable Signs
  Free Resume Templates
  Free Fax Cover Sheets
  More Printables
       
 
Creative and Professional Web Site Design for Small Businesses and Individuals
professional web templates

Referral marketing- the easy way to get more customers

A powerful and inexpensive way to get new customers is to harness the power of referral marketing. Referral marketing is a systematized approach that maximizes the power of word of mouth. Referral marketing asks, promotes, and rewards customers, suppliers, and other contacts for referring potential prospects to a company. Here are some specific tips on how to put referral marketing to best use:

1. Make it a condition of new customers doing business with you to provide referrals- One proven strategy for insuring an ongoing stream of referred leads is to make getting referrals a condition of new customers doing business with you. For example, you would explain to your new customers that rather than investing money in advertising you would rather invest in providing new products and services for your existing customers. That's why you have chosen to build your business by asking that all of your customers refer at least three prospective customers to you. When asking for this from new customers, you explain that you will not ask for these referrals until your new customers has been a customer of yours for 2 months- and you only would expect referrals if your new customer was totally satisfied with the service your company provides.

2. Prime the pump when asking for referrals- Rather than simply asking for referrals, you should describe to the referrer what an ideal prospect would be for you. For example, Do you know of any companies who have problems including (describe a problem your company can solve)?

3. Install an automated referral program on your web site-Install a script on your web site where you offer a free gift to website visitors if they refer others to your company. The script provides a form for the website visitor to complete where names and email addressed can be entered. The program provides a place for the user to enter a message introducing your company and then sends an email address to all the names that are entered into the form.

4. Inform everyone that you build your business based on referrals. For example, a doctor placed a sign in his waiting room that reads We build our medical practice by other satisfied patients telling others about us. If you are happy with the care we provide, we would appreciate you referring others to us who need a doctor's help.

5. Exceed the expectations of your current customers. There is no better way and easier way to get referrals from your customers if they are more than satisfied with the products and services you provide.

6. Stay in constant touch with your current customers. In a recent survey by the Chamber of Commerce it was found that 85% of the reason customers left their current supplier was because of a perceived attitude of indifference. It is unreasonable to expect referrals from your customers if you don't stay in regular contact with them. Another secondary benefit of staying in touch with your current customers is that your customer attrition rate will decrease.

About the Author:

Frank David is a small business marketing reporter. He focuses on methods and tips to help small business market more effectively. http://www.smallbusinessmarketingworld.com/Club

Hoover Professional Web Design Articles Knowledgebase

>> Return to Web Design Article Knowledgebase Index

 

small business web site design

2000-2010 Hoover Web Design. All Rights Reserved.
No part of this website may be downloaded, copied or reproduced without the written permission of Hoover Web Design.