Role of Meta Title Tag in SEO
Do you want to secure a top ranking in search engine
result pages(SERP)? I think every one is going to
answer - Yes. And a very common belief is that add
lot of most searched keywords in the meta tags of
your web pages and see your site skyrocketing. But
it feels highly frustrating when this magic proves
of no avail. Remember, meta tags alone don't do a
magic in getting better placed in the search pages.
These meta tags sure help you to describe your web
pages to a search engine and gain a better place in
its results. But at the same time they help search
engine too to prevent indexing of improper web pages.
Which may have good weight keywords in their meta
tags but having no relationship with the contents
of the page.
Meta tags are the blocks which contain information
about the contents of your web page and they exist
into the head area of your web page. They are basically
meant to communicate with the search engine. Most
of the Meta tags are visible to the search engine
only and not the visitor on your web page. But, Title
tag is one which is visible to the search engine and
the visitor as well. Most importantly, it attracts
the search engine and the visitor very aggressively.
Most search engines consider this tag as the primary
information about the site and also an human visitor
sees this information as the first thing on top left
corner of the browser. Moreover, when one bookmarks
the site, the text in this tag appears in the bookmarks
list.
In this article, I have tried to focus mainly on
'Title Meta Tag' that how a good Title Meta Tag can
render a great help in optimization of a website.
What is the significance of Meta Title Tag Amongst
the three major Meta tags (Meta Title Tag, Meta Keywords
Tag, Meta Description Tag) the Title Tag is one which
is given the most weight by search engines' algorithms.
In fact, this tag should be written so that it should
give the idea about your site instantly. A perfect
written Title tag can generate quick and appreciable
traffic to your site. The text written in this tag
appears as clickable text in the search engine result
page (SERP) and if it is really meaningful and conveys
most about the web page, more clickthroughs will be
the result.
This small example explains the function of Meta
Title tag better. Suppose I need to visit San Francisco
and need a road map of the city and go to a book store
to find the same. There are lot of books on tourism
and travel with different titles but my attention
will go to a title which says something like ""Latest
Road Map of San Francisco"" rather than
a title ""All about San Francisco"".
May be the second book contains better information
about the subject I am looking for. But the title
of first one speaks exactly about what I need. This
how a better title gains priority over the other because
of the contents of its title. This is exactly what
happens with search engine. It picks the most matching
title with the query and places in its result page
as clickable text.
Should the Company name appear in Title Tag? Well,
I would say sure if your company is really a big entity
like IBM, Microsoft or Cisco or some well know brand
like Sony, Phillips etc. Because people may want to
search for those companies or brands with their names.
But in normal cases it should not be so. Suppose,
your company is ""Larry Tours and Travels""
in San Francisco. Instead of writing ""Welcome
to the home of Larry Tours and Travels""
in the title tag it would be better to write something
like ""tour operators, travel agents, car
rental,bay area tours, san francisco tours - Larry
Tours and Travel"". Do a good research to
find best keywords and phrases which describe your
site best. My suggestion is that the length of the
title tag should be between 15 to 20 words making
it attractive enough that it looks interesting to
the person searching for your business and he clicks
through. Few tips for writing good Title tags.
Try including the content relevant keywords in the
title tag. This would help placing your site better
in search engine result page (SERP) when someone searches
those keywords. Also do not use repeating keywords
and phrases in your title tag because this may be
treated as spamming by search engines and they may
affect your ranking. Either don't include your company
name in the title tag or add it after few most relevant
keywords, phrases into the title tag. Write different
title tags for each web page of your website instead
of writing a common title page for the complete site.
Make sure that each title tag has relevance with the
contents of that web page where it appears. Try to
keep the length of your title tag small (between 15
to 20 words). Some search engines allow small title
tags only and truncate the extra part of the longer
ones which at times may render your title tag completely
meaningless.
I would say that write very meaningful, impressive
title tag they are a really powerful can be best tool
to optimize your site. The title tag has most dominant
role while the search engines make their decision
about the theme of the website. When a search for
keywords is conducted, the Title tag is given heavy
consideration by most search engine algorithms. As
I said earlier, since each page in your website is
unique so it needs a different Title tag.
So, Writing relevant and meaningful title tag is
something which may achieve high rankings in search
engine result pages (SERP) and result high clickthroughs
to your site. The Meta Keywords Tag and Meta Description
Tag also need to be taken care of and optimized equally
in addition to that of Meta Title Tag to secure a
place at the top of the search engines and in convincing
a search engine that your site's contents are more
relevant than that of your competitor's.
About the Author:
Michael Fleischner is an Internet
marketing expert who has been featured on The
TODAY Show and Bloomberg Radio. Discover how to improve
search engine rankings at http://www.webmastersbookofsecrets.com.
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