Top 10 Search Engine Positioning Mistakes!
Search Engine Positioning
is the art of optimizing your web site so that it
gets into a high position on the search engine results
page whenever someone searches for keywords that relate
to your products and services.
However, some people make basic mistakes while designing
their web site and as a result, never make it to the
top. Even if they work hard on it! Or may be waste
a lot of money on useless tools and services.
Do you make these mistakes too?
1. Designing a Frames-based web site
This one is the
biggest loser of them all. Frames may make the job
of maintaining a very big and complicated web site
easy but search engine absolutely hate them. Most
of the search engines cannot find out their way easily
through them and end up indexing only the home page.
Now imagine this. One of your internal pages has been
reported by the search engines and the user has clicked
on it. What a mess! The page looks orphan without
the outer frame and the navigation.
Lose your frames right away. You will start getting
positive improvements the moment you redesign your
site without frames.
2. Having an all-Flash or graphic-only home page
This is another classic mistake. Many designers design
web site home pages like brochures. A beautiful cover
which has to be opened to read. But on the Internet
every click takes away some prospects. Did they click
your ENTER button or the Back button?
You see, search engines need content to index. If
you don't have content on the home page but only a
Flash movie or a big animated graphic, how will the
search engine know what you deal in. And why will
it give you a high enough ranking?
3. Not having a good title
What's your title, Sir?
A good title is an absolute must for getting a good
search engine position and the most vital thing --
the click-through. With the title, you are always
walking a tightrope. You need a title with your most
important keyword near the beginning but it should
still appeal to the human reading the results.
Don't, don't stuff it with the keywords. How does
this look to you --
Search engine position, search engine positioning,
search engine ranking
If you saw this in the search engine results, will
you click on this or you will prefer-
Top 10 Search engine positioning mistakes!
4. Hosting your site with a FREE host
It takes away all your credibility. You want to do
business from your web site. Right? And you can't
even afford a decent web hosting package. How do you
expect your prospect to trust you?
Most of the search engines do not spider web sites
hosted on the free hosts. Even if they do, they rank
them quite low. How many geocities web sites have
you seen in the top 10?
Also, will you be comfortable buying your merchandise
from someone who can't even afford a small shop? And
web site hosting is much cheaper!
Do you want your visitor to look at your message or
look at the pop-up that your free web host popped
over your site?
Go get a good web hosting package right away.
Google and many other search engines don't read and
You must have at least one text-based link to all
the pages that you want to link to. And the anchor
text (the visible text on the site) should contain
your important keywords, not "Click here".
6. Stuffing lots of keywords in the keywords tag
Do you have a keywords tag that lists all the words
related to your product in a big long series? This
is a certain recipe to invite negative points.
While many search engines have already started to
ignore keywords tag precisely because of this misuse,
you should have the keywords tag for the search engines
that still use them. It also serves as a reminder
of the keywords that you are optimizing for.
However, put only the 2-3 most important keywords
in there. Here's a quick test - don't put any term
in the keywords tag if it does not appear at least
once on the body copy.
7. Not having any outgoing links
Do you know why the Internet is called the Web? Because
the web sites link to each other. If you are only
having incoming links but don't have any outbound
links, it is not appreciated by the search engines
as it violates the web-like structure of the Web.
Because some people try to conserve PageRank (a proprietary
index used by Google to measure link popularity),
they avoid having any outbound links. This is one
big myth. You can get very good points if you have
some outbound links with keyword-rich anchor text
and preferably keyword-rich target URL also.
Of course, you should not turn your web page into
a link-farm. There should be a few good links amidst
some good content.
8. Insisting on session variables and cookies to show
Session variables are used extensively by ecommerce-enabled
sites. This is to trace the path used by the visitor.
Shopping cart and various other applications also
benefit by using session variables. However it should
be possible to visit the various information related
and sales pages without needing to have session variables.
Since you can't put cookies on the search engine spiders,
they can't index your pages properly if the navigation
requires cookies and session variables.
9. Regularly submitting your site to the search engines
"We will submit your site to the top 250,000 search
engines every month for only $29.95." Who has not
seen these ads or received Spam with similar messages?
And which are those 250,000 search engines? There
are only about 8-10 top search engines worth bothering
about. And a handful of directories.
With most of the search engines, you only need to
submit once to get spidered and then they will keep
your listing fresh by crawling your site at regular
intervals. All you need to do is to keep adding fresh
content to your site and the search engines will absolutely
love you. In fact, Google prefers to locate you through
a link and not through the URL submission page.
For some sites like DMOZ, if you resubmit while you
are waiting to be indexed, you entry is pushed to
the end of the queue. So you can resubmit regularly
and never get indexed :(
10. Optimizing for more than 2 or 3 search terms
It is virtually impossible to optimize a page for
more than 2-3 keywords without diluting everything.
Don't try to work on more than 3 phrases on one page.
Get similar phrases together and work on those in
this page. Take 2 or 3 out of the other phrases and
develop a new page with entirely new copy. Remember,
you cannot just copy the same page and squeeze these
new phrases in there. It will look very funny to the
About the Author:
Are you suffering
from the No-traffic syndrome? Arun Agrawal is a search
engine optimization specialist and offers guaranteed
Top 10 Ranking services for Google, Yahoo & MSN from
his web site at http://www.SEOtop10.com
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