SEO or PPC - Deciding Which Type
Of Search Engine Marketing Your Business Needs
Before you get started with the Search Engines you
should decide which of the two major Search Engine
marketing strategies will work best for your site.
This will help you to stay on track and not waste
a lot of time needlessly.
The 2 major Search Engine marketing strategies that
exist today are SEO (search engine optimization) and
PPC (pay-per-click). You should know and understand
that these two methods are very different from one
another. This will help you to be better enabled to
decide which one is right for you and your web site.
Of course, part of this decision will depend upon
what your web site is like.
One of the main reasons why it is difficult to decide
which of these 2 strategies is best for your site
lies in understanding why you cannot use both of these
methods. In reality, there really is no reason why
you cannot use both of these methods. In fact, it
is encouraged to use both strategies because PPC can
work well with any SEO plan.
By using PPC you can help users become more familiar
with your web site. Once these users become use to
seeing your web site they will stick around. Plus,
the more often that visitors come to your site, the
better the Search Engines will like your site. This
is one of the many reasons why it is so important
to try to get as many people as possible to visit
If you take some time to read about the pros and
cons of both SEO and PPC then you can decide for yourself
which strategy will work best for your web site. Since
Search Engine traffic is still the best way to get
targeted traffic to your web site, a lot of marketers
are still going to do battle with Search Engine optimization.
You should understand that PPC is a form of text-based
advertising on a Search Engine. Whenever you use PPC
you will be charged per click whenever a visitor clicks
on your ad to enter your web site. You will have to
bid money in order to be listed first. In actuality,
this is the same as sponsored listings.
On the other hand, SEO is an attempt to alter how
you rank in the Search Engines by looking at factors
such as link popularity and Page Rank. The rankings
that you achieve through SEO will appear on the Search
Engines' main results pages, not in the box where
the PPC links appear. A lot of people like this method
because it is free, yet you will have to invest your
Now that you know what is involved in each method,
you are probably wondering how you can tell which
method is better. Unfortunately, you really cannot
say that one method is better than the other because
each of these methods serves a different purpose.
Usually you will be able to see that one method will
be a better fit for your web site though. Here are
some pointers to help you make an educated decision
for your site.
If you are in search of stability and predictability
then you will find this with PPC. You may think that
this is going to cost you a fortune, but this really
is not true. The stability and low cost are what makes
this method so popular. In fact, most web site owners
will try PPC before working with SEO because your
site can rank high without doing all of the tedious
work that is involved in SEO (i.e. finding link partners,
posting links, etc.). As long as you have some money
that you can invest in your web site then you can
rank wherever you want with PPC. Another advantage
to PPC is that your site will be listed when you add
it, not whenever a Search Engine gets around to finding
it. Unfortunately this is a very competitive market
and CPCs (costs per click) are constantly increasing.
This is because it works like an auction wherein the
more people there the higher the price will be.
On the other hand, SEO can be done for free. Unfortunately
the traffic will be unpredictable since you constantly
have to guess, adapt and change your strategies. This
is important to understand because you could rank
in the top 10 one month and then fall out of the top
10 the next month, thus losing some important income.
You also need to realize that SEO is slower than PPC
because Search Engines only update about once a month.
If you are still finding this a difficult decision
to make you should think about whether or not you
have money to spend. If you do have some money then
go for PPC because it will have faster results. If
your budget is tight then go for SEO because all you
will need to invest here is your time. The best thing
would be to use both SEO and PPC at the same time
aiming for different keywords with PPC than you are
using in SEO.
Needless to say, while people are constantly looking
for new, unique ways in which they can bring more
traffic to their web site, the SEO industry will continue
to grow. Nevertheless, it is still important to understand
what PPC advertising is. Once you have a thorough
understanding of both SEO and PPC you will be able
to decide upon the best Search Engine strategy for
About the Author:
For fast, higher rankings of your website visit Optimization
Service Seo Training Search Engine Optimization
or Online Marketing Research Internet Marketing Seo
today. Chris Taylor - author, internet marketer and
SEO specialist - Catdynamics.com
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