SEO: should you pay or grasp it yourself?
There occur lots of new resources in Internet everyday.
These new resources compete with your web site. Less
and less users visit your web site and decide that
your web site needs optimization. How much does search
engine optimization cost? Should you turn to professionals
or should you accomplish optimization yourself?
SEO stands for search engine optimization, i.e.
site optimization for search engines. Search engine
optimization or search optimization is optimization
of HTML-code, site structure, i.e. all additional
work made to raise site's release in search engines.
We believe that you should answer the question "Should
I pay or do it myself?" beforehand. If you are
going to accomplish site optimization yourself, you
need to choose Content Managment System (CMS) having
a range of facilities without which you will not be
able to accomplish optimization yourself. For example,
such facilities as: - forming TITLE of every page;
- forming Meta-Tag on every page;
- forming Description of every page
will let you respond to changes of your site rating
and web site content.
So, you have defined your web site aims, formed key-words
list, developed your site navigation structure, chosen
CMS (or CMS was developed for you). At the same time
you have been developing content for your web site.
I. Filling your web site with content
1. Semantic marking of the content
It is necessary to use proper HTML-elements in required
places. Use tags <h1>heading</h1>
for headings, <p></p>
CMS: This facility should be presented in WYSIWYG-editor
in the form of a possibility to put a heading for
2. Use of graphics
We do not recommend: Using flash, java-scripts in
Advantage of text navigation is that all section
titles will be indexed by search engine robots.
We recommend: If you provide text with photos, pictures,
start description of them with tag. It is desirable
to include the keywords you have chosen into the description.
CMS: this facility should be presented in WYSIWYG-editor:
when adding a picture you can fill in "Image
description, Title" fields.
3. Site navigation structure
Every page should have obligatory attributes: Title,
Description, Meta-tag. All these obligatory attributes
should include the keywords.
CMS: facility to specify TITLE, DESCRIPTION, META-TAG
for every section of the web site.
4. Site map
Site map is very useful for content indexing by search
CMS: site map should be automatically generated and
displayed in "Site map" section.
5. Content and frequency of web site updating
Frequency of web site updating, number of pages to
be updated should be regular. Make it your rule to
upload news and information materials every week.
CMS: should let you create and edit sections yourself.
II. Work with external factors
1. Outgoing and incoming links
The more links to your site exist in Internet, the
better. Create description of your site and register
your web site in catalogs. But you should take relevance
into account: it is desirable (especially for Google)
that links to your web site should be put at the sites
with similar subject-matter. This influences PR (PageRank)
of the site: the higher PR is, the higher your web
site is in the list search results. Do not forget
to register your web site in Yahoo, MSN, Google (DMOZ)
2. Site use statistics
Analyze site statistics. We recommend using free system
Google Web Analytics.
III. The cost of SEO
We believe that before ordering SEO-optimization
you need to try doing some part of the job you can
do without turning to professional help. SEO-optimization
should be accomplished by marketing managers. Internet
became one of the media-spheres and marketing managers
must know about services and products promotion both
in the off-line market and in Internet.
If you decided to turn to some company to order SEO-optimization,
we would like to offer the list of works to be done:
Key-phrase research (Word Tracker)
Number of key-phrased optimized
One way links (Increase PR)
Meta tags (Title, keyword, desc)
Creation of robots.txt file
Creation of Google sitemap.xml
PPC landing pages
Link building/link procurement
Yahoo directory submission
Real-time web site statistics
Setup of web site sitemap
Alternate text added to images
The cost of SEO-optimization varies from $1500 to
$10000 per month; terms of result achieving vary from
1 month to 1 year. But due to Internet changeability
only some companies can guarantee success.
About the Author:
By Development for the Masses http://dev4masses.com
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