Hoover Web Design, Affordable Professional Web DesignHoover Web TemplatesContact UsReturn to HomeView PayPal Shopping CartView Credit Card Shopping Cart
small business web design
Professional Web Design
  Website Design Services
  Prices and Packages
  Web Templates Mouse Icon
  Rate Card Adobe PDF Document
  Web Design FAQ
  Free Website Design Quote
  Client Testimonials
  Client Login
  Customer Support
Web Portfolios
  Web Design Portfolio
  Graphics Design Portfolio
  Flash Design Portfolio
Web Design Extras
  Hoover Web Hosting
  Domain Registration
  Ecommerce - Sell Online
  Web Site Promotion
Web Site Builders
  Website Builder Reviews
  Flash Web Site Builder
  Online Web Site Builder
About Us
  Learn About Us
  Sign Our Guestbook
  Make a Payment
  Newsletter
  Memberships
  Our Website Awards
  Awards Program
  Website Award Winners
  Partner Links [2] [3] [4]
  Link to Us
  Advertise
Shop for your Web Site
  Web Templates Mouse Icon
  Flash Photo Gallery Mouse Icon
  Flash Music Players Mouse Icon
  Website Calendar Mouse Icon
  Stock Photography Mouse Icon
  Scripts and Programs Mouse Icon
  Blog Templates
  Budget Web Hosting
  Quick Shopping Cart
  Website Submission
  Web Design Bookstore
  Flash Intros
  Web Design E-Books
  Web Sites for Sale
  Domain Names for Sale
  Software for Sale
  Web Templates for Sale
For Web Site Designers
  Free Webmaster Tools
  Web Designers Directory
  Web Resources Directory
  DIY Web Design Mouse Icon
  Webmaster Freebies
  Free Web Templates Mouse Icon
  Free Web Graphics Mouse Icon
  Free Fonts Archive
  Free Buttons Maker Mouse Icon
  Free Banners Maker Mouse Icon
  Free Sound Wavs
  Free JavaScripts
  Free Web Design Articles
  Archived Article Directory
  Join An Affiliate Program
  Web Design Business Kit
  Web Design Encyclopedia
  Spam-Free FFA Links
  Webmaster Awards
  Template Top Sites
  Webmaster Wearables
Small Business
  Small Business Services
  Logo Design
  Banner Design
  Work from Home Articles
  Free Business Forms
Free Printables
  Party Invitation Templates
  Printable Wedding Invitations
  Greeting Card Templates
  Free Calendar Templates
  Printable Certificates
  Printable Signs
  Free Resume Templates
  Free Fax Cover Sheets
  More Printables
       
 
Creative and Professional Web Site Design for Small Businesses and Individuals
professional web templates

Tips for Better Email List Retention

With several countries’ anti-spam laws requiring that email list subscribers be given the option to unsubscribe from each message, email list retention is just as important as email list building. Email marketing lists can shrink just as quickly, if not more quickly, than they can grow under an opt-in model. There are several things email marketers can do to improve their email list retention, and avoid having readers unsubscribe. Here are a few tips for better email list retention:

1. Don’t spam subscribers. Be sure to avoid violating anti-spam laws, by keeping email titles clear and honest, and always providing the unsubscribe option. The less there is to hide, the less likely subscribers are going to rush to leave.

2. Offer constant value. If everything sent to subscribers is a commercial message trying to sell or promote something, it will turn off a lot of readers, risking that they’ll unsubscribe. Provide articles, research, or other valuable information only available in newsletters to give subscribers a reason to keep reading, and looking forward to, those messages.

3. Emphasize exclusivity. If readers feel like being a subscriber to a newsletter puts them into some exclusive group or community, they’ll be more likely to stay. Offer exclusive sales or other deals, or special value-added content from articles to lists to reports and e-books to keep subscribers interested and feeling special.

4. Personalize email messages. Make subscribers feel like each email newsletter is talking specifically to them by adding at least their name to every message. Emails can also be more personalized on a different branding level by including personal messages from the sender, a photo of the person sending the email, or even a simple “thank you” message at the end.

Building an email list is an important step in email marketing. Keeping that email list alive and well, and not shrinking, is just as important. Don’t make the mistake of forgetting about current email list subscribers when building an email list.

Hoover Professional Web Design Articles Knowledgebase

>> Return to Web Design Article Knowledgebase Index

 

small business web site design

2000-2010 Hoover Web Design. All Rights Reserved.
No part of this website may be downloaded, copied or reproduced without the written permission of Hoover Web Design.