Viral Marketing 101

small business website

A hot term for word of mouth on the Internet is viral marketing. Viral marketing is where customers hear about your website service or products through other people or through the grape vine. Sending an email with a sig file or advertisement at the bottom of it is a good way to spread the word. Having a newsletter will also increase your traffic online. There are online chat rooms and forums that discuss products and services and also rate them. The viral marketing referral technique works similar to the snowball effect, which continuously increases the visibility of your business. Getting personal recommendations to try a product or service is a tremendous way to build the credibility and trust of your company. Repeating these referrals to other people makes the customer actively engage themselves and not just passively hear about the products advantages.

Viral marketing is a great way to keep advertising expenses way down. Passing along an article to an ezine keeps the message intact. The article is free and easy to pass along to many online article places and doesn't cost anything. Yet it offers a clear benefit to both parties involved.

Here is a verity of ways to make your viral marketing message work. You can give away a free article with a link to your site or product on the bottom, or a free demo version of your product, or offer a free trial of your service on your web site and include a share it with your friend button at the bottom of the page. You could also hold a contest and capture people's contact information when they come to the site. Starting your own affiliate program, where affiliates generate traffic to your website with Google ads, banner ads, text links, letters of referrals, etc. You pay for results only.

Viral marketing is the way to achieve high traffic cheaply and effectively on the web. Provide your customers with a compelling reason to pass on the message and you are well on your way to big time traffic.

About the Author:

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application. enabling non-technical people to set up online businesses in less than 30 minutes. It's made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

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