11 Ways To Outsell Your Competition
The key to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
Can you offer a lower price? Can you offer
a higher price and increase the perceived value of your
product? Do you offer easier payment options than your competition?
Can you package your product more attractively?
Do the colors of your package relate to your product? Can
you package your product into a smaller or larger package?
Can you offer cheaper shipping? Do you have
a high enough profit margin to offer free shipping? Can
you ship your products faster?
Can you offer more benefits than your competition?
Are your benefits stronger? Do you have believable proof
that supports your claims?
Is your product built and tested to last longer
than your competition? Can you improve the overall quality
of your product?
Can you make your product faster at solving
your customers' problem? Is your product easier to use than
Can you offer more product features than your
competition? Do your features support the benefits you offer?
Is your product always available or do your
have to backorder it? Can your product suppliers drop ship
to your customers?
Do you provide free bonuses when your customers
buy your product? Are your bonuses more valuable than your
Do you offer your customers free 24-hour customer
service? Can you provide free product repair? Does your
competition make their customers talk to a machine?
Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?