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Website Content: What Is Article Spinning?
By: Gina Hoover © 2007

Article Spinning is the process in which a copywriter or a website owner creates a new article out of an existing article by rewriting it. Typically words and phrases are substituted to put a new spin on the article. You can purchase article spinning software to automatically rewrite an article for you but I would recommend that if you choose to do it you get it done by a human copywriter A decent copywriter can rewrite your existing articles for about 1 cent per word.

While writing your own unique content is best as far as the search engine are concerned, spinning an article (if you do it the right way) does have it's merits. If you are trying to increase the traffic to your website by submitting articles to article directories, a spun version can help you bypass the search engines "duplicate content" filters. For example, if you want to submit 1 of your articles to 20 different article directories, then you could "spin" 20 different versions of the article and submit 1 to each article directory. In this sense that would be 20 different articles with links to your website.

In my opinion you would be better off just to buy some original articles or write your own articles. Article spinning has a bad "rep" because most of the article spinning software out there just doesn't work. The new article generated doesn't make a lot of sense. Most of the article spinning software relies heavily on synonym replacement which doesn't always come out sounding right. In most cases automated automated article spinning creates pure junk Some article spinning software can spin the article quickly by replacing words and phrases stored in a database. Point and click a button, and your article is spun. These article spinners produce the worst results but they are fast so that's why some people use them anyway.

To make a good article that is "spun" you should do it manually by replacing key sentences and key phrases. So, in essence it is like you would be writing 5 or 10 of the same article sentence by sentence. Yes, it will take time. If you write the sentences well, all the articles will come out sounding great.

Please don't think that you can just take any article that you find on the Internet and rewrite it and copyright it as your own. Plagiarism in any form is illegal. So if you must spin an article make sure the article you are spinning is one you own the rights too. There are plenty of PLR (Private Label Rights) articles floating around the net that you can rewrite and claim as your own.

In conclusion, if you have to spin an article do it manually - be it your or if you hire a copywriter. Article spinning that is done manually will take a lot of time but you'll have a quality article that your readers will actually want to read.

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