Google is beta testing category filtering in published accounts. I’m one of the lucky few who get to test this new feature out. If you have this feature enabled in your account it is located under the Ad Review Center. You can choose up to 5 different categories to filter from your website.
The category choices include the following:
Cosmetic Procedures & Body Modification
Drugs & Supplements
Get Rich Quick
Ringtones & Downloadables
Sexual & Reproductive Health
Video Games (Casual & Online)
This new feature also tells you how each category affects your revenue. For example it will tell you that such and such percent of your revenue comes from the Dating category, such and such percent comes from the Get Rich Quick category.Â I was conservative and excluded the categories that were contributing to my revenue the least. The 5 categories I chose to exclude were Cosmetic Procedures & Body Modification, Dating, Drugs and Supplements, Ringtones & Downloadables, Weight Loss. I just made my selections on Friday so I don’t know of the impact on my revenue yet.
This new feature looks to be very useful and will give the Adsense publisher more control over the ads that appear on their website. Ideas for improvement:
- Ability to select more categories.
- Ability to select categories by individual website instead of for the whole account.
- Ability to filter out more than 5 categories. Just about all of those categories listed have nothing to do with a webmaster website and could be excluded.
Check out the Adsense Blog for their spin on it:
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