If you have joined the Google Adsense program I’m sure you’ve heard webmasters explain how they have been banned from the Google Adsense Program for invalid clicks but swear they haven’t click their own ads. Well here’s some good news. Google updated their blog the other day with a post that explains exactly what invalid clicks are. From Google’s blog:
“Invalid clicks are clicks for which we decide not to charge our AdWords advertisers, since they may artificially drive up advertiser cost or publisher revenue. These include extraneous clicks without any value to the advertiser, such as the second click of a double-click. They also include many other types of clicks that we’ve determined aren’t motivated by genuine user interest.”
What does this mean? The key phrase is, “clicks that we’ve determined aren’t motivated by genuine user interest“. In short, it could mean Google believes that you are clicking your own ads, you’re telling someone to click your ads, or get this…..perhaps your ad placement is in such a way that users will click on the ads but not really be interested in the ad. Reasons for this could be any of the following:
- a placement that looks too much like the ads are a part of your navigation
- a note above the ads that suggests the ad is to be clicked. For example, placing this text above an ad: “Explore the areas of our site below:” - This may seem harmless but it would result in an invalid click.
- a note suggesting that you visit our sponsors. I’ve seen a website who offered downloads but only after you click on one of the sponsors ads.
- a placement that conceits mainly of ads and no real content i.e. a MFA website.
All of the above can result in invalid clicks and get you banned from Adsense. With this new bit of information, now’s a good time to review your ad placements to make sure you’re not inadvertently setting up invalid clicks on your websites.
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