Learn about web site design and development, affilite programs, SEO, search engines, Google, and more.

Get Rid of Irrelevant Ads by Using Google’s Section Targeting

Google’s ad serving technology is supposed to deliver relevant ads based on the text and HTML content of your web page. Sometimes the words on your pages don’t necessarily have anything to do with the type of ads that should be served.

Here’s an example, I sell web templates with themes such as automotive, wedding, swimming pools etc. It sucks when I look at my pages and see ads for mechanics, auto parts, wedding gowns, swimming pools, etc. displaying on my pages. My visitors are looking for web templates related items, and not the later. More than likely my site visitors will not click on the ads that are untargeted, which will lower my click through rate. Also in a sense the advertisers will have their ads displayed without it costing them anything.

To help fix this problem you can try to use Section Targeting. Section Targeting allows you to suggest certain sections of your text and html content that you’d like Google to emphasize on or downplay when matching ads to your pages content. By providing using section targeting, you can improve your ad targeting.

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:

<!– google_ad_section_start(weight=ignore) –>

<!– google_ad_section_end –>

Google says it may take up to 2 weeks for the crawler to notice the change in your page.

Read more about Section Targeting here:



Content © 2008 Hoover Web Design http://www.hooverwebdesign.com

August 13th, 2008 at 2:47 pm

Comments are closed.