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Google Adsense Now Offering Interest Based Ads

Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”).  To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.  As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category.

I’ve seen mixed views from publishers like myself about the new interest based ads. It would seem weird to me that what the visitors are searching for is being tracked across multiple websites. What happens when a family shares a single computer? Whomever searches more will have ads targeted to them and the other family members might see ads not targeted to them so there won’t be any interest. I think I would much rather have the ads be targeted to the content on the page. You can’t miss with that.

If you don’t want your website to show interest based ads, log into your Adsense account, click on “My Account” and scroll all the way to the bottom of the page. There will be a new setting called “Interest-based Ads Preference”. Click on the “edit” button and opt out of the interest based ads. For now I’m going to try them out and see if it generates more money.

google image based adsIf you don’t want any website tracking your interests and providing advertising based on this, you can opt out of targeted advertising that is delivered by NAI member ad networks (like Google, Advertising.com, Tribal Fusion, Real Media, Yahoo, etc.), by visiting http://www.networkadvertising.org.

If you are running the Adsense program on your website, your privacy policy will now need to reflect the use of interest-based advertising. Publishers have until April 8, 2009 to update their privacy policy.

What you should put in your privacy policy…

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here. [source]



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March 13th, 2009 at 9:49 am

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