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How to Block Low Paying Ads with the Adsense Preview Tool

Have you noticed that your cost per click has gone down recently? Well, you may be displaying ads for low paying advertisers. If you wonder how to spot low paying advertisers, read on…

The AdSense Preview Tool allows you to check the destination of ads on your page without the risk of invalid clicks. Clicks and impressions from the Adsense Preview Tool are not applied to the advertiser’s account. You can click through to the target website without worrying about invalid clicks being generated on your account.

Download the Adsense Preview Tool from here:

Now that you can safely look at the ads that are being displaying on the pages of your site, you can visit some of the advertisers websites to determine if the ads are low paying. Sometimes you can tell if an advertiser is low paying by the content of their website. If all you see is ads and no real content on the advertisers website, more than likely the website is a MFA (Made for Adsense) website. Some of these websites pay a penny a click. Besides this, you might not want your website visitors to leave your website to visit a site that offers no real content. Shopping sites, directories and communities can also be low paying.

You can also check out http://www.adsblacklist.com/ to see which ads others have reported as being low paying by other site owners. I went to several high traffic pages on my website and pasted some of the advertiser urls into the search box. I was surprised to see that some of the advertisers that I had suspected were lowing were listed in the database as low paying.

I gotta say before you block any ads make sure you do so with caution because this may impact your revenue negatively. You should always do a test to see how your revenue is impacted. I am actually running a test right now to determine how the competitive ad filer is impacting my revenues. For this week I am conducting my own test. I am using the competitive ad filter to block low paying ads the way I mentioned above. Next week I will remove all of the ads in my competitive ad filter list and see if I earn more money or less money. I’m keeping track of each days, impressions, clicks and revenue. It will be really hard because some advertisers I want to block because they are MFA websites, list their telephone numbers in their ads, are direct competitors or monopolize all of the ad spots on my pages.

More help and information about the Adsense Preview Tool can be found here: https://www.google.com/adsense/support/bin/topic.py?topic=160



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August 6th, 2008 at 6:40 am

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