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What Happens When Your Website Is Down?

If you’re like most people, the first thing you do in the morning is check email. Have you ever tried to check email and got the dreaded “host can not be found” message? Normally that means your website can not be reached by the mail server.

There could be one of two reasons: 1) Your website is down; 2) Your internet connection is down. Before you panic, make sure your Internet connection is working. You can test the connection by going to any website; for example google.com. If the page comes up your internet connection is fine. Now try to access your website. If your website does not come up in your web browser, you’ve got a BIG problem.

Anyone that wants to visit your website can’t see it. They’ll get a “page can not be displayed” error page. You’re losing that valuable website traffic that you’ve worked so hard to get. Besides that you are also loosing revenue from any products that you might sell. If search engine spiders such as the GoogleBot come by and they can’t access your website you may loose your search engine rankings. If the GoogleBot comes by multiple times and your site is still down it might start de-indexing your web pages. Yikes!

With any search engine if your website is down for a long period of time, the search engines can temporarily kick your website out of it’s index as well. Once the search engine spider comes back and see that your website is back up, you’ll more than likely get back into the index. Now the question is, “Where will you get back in?”. If you held a top ranking, it will take time and more hard work with link exchanges to get back to where you were, if at all. I know it’s impossible for a site to be up 100% of the time, but 99% of the time is acceptable. Sometimes things happen, like moving your website from one host to another, server upgrades, etc.  and your website does have to be down. You should always keep your website downtime to a minimum. To not loose and rankings and website traffic, don’t go over 24 hours down. Get your site back up and running as soon as possible.


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April 11th, 2008 at 11:03 am

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