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Start Your Own Bulletin Board Advertising
Believe it or not, bulletin boards actually work as a traffic
builders for any small business. They serve to enhance the
community relations image of a business, and the space required
to locate a bulletin board can be written off as a tax deduction
when listed as advertising or public relations expense.
People use these "business provided" bulletin boards
to advertise things they want to sell, home-based businesses,
and whatever they might want to trade for or buy. Then, they
come back, sometimes morning, noon and evening, every day,
to check them, or to see who else has an announcement posted.
Each time they come into the business owner's store or shop,
they may not feel obligation to buy something, but of course
the business owner has another opportunity to sell them something.
Just about anybody can organize a route of bulletin boards;
charge the advertisers a small monthly fee; keep them up-to-date
and neat, (which will make the business owner happy) and make
some really easy money in the whole process.
The first step is to contact as many businesses in your area
as possible. Grocery stores, drugstores, barber shops, beauty
salons, service stations, quick print shops, rental shops,
mobile home parks, shopping centers, apartment complexes that
have foyers or recreation rooms---and the list goes on endlessly.
Sell them the idea of allowing you to install and maintain
a bulletin board service for them. Emphasize the community
service, the tax write-off,and the fact that you'll keep it
neat. When you get ten or more signed to allow you to install
a bulletin board, you're ready to start making your bulletin
The best plan (and of course the most economical) is to make
your own. Cut a piece of corkboard 3 feet by 4 feet, mount
a 3/4 by 1 1/2 inch frame around the edge, and cover this
frame with a 3 foot by 4 foot piece of plastic. Mount the
plastic with hinges at the top and hasp at the bottom. On
the back of the corkboard, install a couple of hooks for hanging
it, and you're ready to go.
Make up a sign---you can even type it out and use it as another
bulletin board announcement---something like this:
CITY WIDE BULLETIN BOARD SERVICES!
Your announcement or advertisement displayed here for only
$5 per month! For more information, call 123-4567.
Put your sign or announcement on each of your bulletin boards,
lock them up, and install them in all your locations. Ten
such signs with only 50 announcements per bulletin board should
bring you an easy $500 per month.
When you put an announcement from the same person up on more
than one board, charge them $5 per announcement on each bulletin
board. And one other thing: The date the "run of display"
ends should be marked on each announcement you put on each
of your bulletin boards.
In all likelihood, you'll have people waiting for space on
your bulletin boards. Keeping records should be very simple
and easy. Start with a loose leaf notebook, blank paper and
a couple of packages of 3 by 5 cards. In your notebook, write
down the date, the amount of money received and the number
of announcements on display, and the contract expiration date.
On the 3 by 5 cards, write name, address, phone number and
expiration date of each contract, and the location (s) of
the bulletin boards (s) that particular announcement is on.
Arrange the cards in chronological order according to expiration
date, and file them in a storage box.
Once you get rolling, you shouldn't have to service your
bulletin boards more than once a week, and as more people
see the, more businesses will want you to put one in their
business location, and more people will want to display announcement.
Simple, easy and a real money-maker for you.
This kind of business is what the newspapers like to write
about, and the TV stations like to carry as news of what the
people in their areas are doing as entrepreneurs. So take
the feature editors out to lunch, make friends with them,
and push for al the free publicity you can get.
That's the plan. It's simple, easy and depending upon the
population density of your area it could very well be the
very thing you've been looking for to supply you an extra
income. It demands little investment, not much of your time
and no special training or education. But, as with any business
venture, it takes ACTION on your part. You must get out there
and set it up, and work at making it a success for YOU! It's
really up to you, and we wish you success in it.
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