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Creative
and Professional Web Site Design for Small Businesses
and Individuals
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Small
Business Home >> Advertising
>>
Free Printing, Advertising And Business
Advice
Believe
it or not, there are plenty of opportunities out there for
you to get your written materials free of charge, for free
advertising space, and free business advice.
For free
advertising space, many publications will write an article
about you or your product if you purchase advertising space
with them. One way publications sell advertising space is
to agree that if the advertiser purchases the ad, he will
also receive a certain amount of free editorial space. This
free editorial space essentially doubles the amount of space
you get for a given amount of money. This editorial space
is devoted to an article about the company or individual or
product, and it has the added cachet of seeming to be work
of an outside source. The editorial company be written by
the publication staff, or the advertiser may provide the copy.
Press
releases can be another excellent source of free space. A
well-written press release on an interesting subject will
attract the editor's interest. The editor may even follow
up with a phone call for more details. The result can be anything
from a paragraph to a feature article. All this comes for
the price of mailing the release. Keep in mind that you want
to target the publication that write about the kinds of things
you are doing.
Many telephone
call-in shows will take calls from entrepreneurs with interesting
products or stories. DTC Publishing Company, P.O. Box 1606-MM,
Ozark, AL 36360 has a list of 500 stations around the country
that you can contact to work out possibilities for free air
time. Note that in approaching these stations you want to
come across as something of an expert in your field rather
than appearing to be nothing more than a salesman flogging
his wares.
A source
of free advertising and marketing advice is Mr. Carroll Rollin,
a former advertising manager for such magazines as Wealth
Secrets and the Business Opportunities Journal, and a current
associate of Direct Response Television Productions Mr. Rollin
can be reached at (619) 263-0582 for free advice on how and
where to get free advertising, how to start and promote a
business, and how to do television and magazine advertising.
For free
printing, look for such printers as Advanced Printers (705
S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743). Advanced
Printers offers a "24 HRS OR IT'S FREE" guarantee
on flat sheet printing. The company also offers information
about it's Elite Dealership Program.
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