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How To Produce & Sell Clip Art Collections
Have you ever seen an ad in a publication that was just text?
Just a big block of words. If you're scanning quickly through
ad sheets, your eye won't stop at a block of grey text. It'll
skip right over. What you need to use to make your ad interesting
and eye-catching is CLIP ART.
Clip art is ready-to-use pictures, borders, headlines and
other little pieces of art, printed in groups on a page, that
you can clip out and use in your ads and publications. Clip
art can be found at office supply stores, and from mail order
dealers. Here's how you can get into the business of selling
First, you need a source of clip art. If you, or a friend,
are artistically inclined, draw your own. Don't worry about
having to draw it small enough, you can reduce whatever you've
drawn with a photocopier. It's a good idea to make your art
relatively free of small details, since they'll get lost when
you photocopy the picture. Draw items that would be useful
in mail order ads (business related pictures, money, mail,
etc.). Then, reduce them and assemble them on one page. You
now have a product you can sell!
Another source of clip art is other dealers. Many dealers
sell copyright-free clip art packages that you can resell,
either for 100% profit or for a commission. The only drawback
is it will be the same clip art that others are selling. That's
OK, though, if you make sure to advertise it in places where
other dealers aren't.
Finally, if you own a computer, you have a wealth of clip
art at your fingertips. Many graphics and sign-making software
packages allow you to create your own graphics. These can
be printed out and used as clip art. A laser printer will
produce the best, professional quality clip art you'll ever
see. One thing to make sure of is that the clip art you sell
is copyright-free. Otherwise you could find yourself in trouble.
However, there are tons of copyright-free clip art collections
available from public domain software dealers and computer
networks. For more information on this, read the "Mail-Order
Computer" report, $8 from Pat Flanagan Publishing &
Design, 540 Imus, Mishawaka, IN 46545.
Use your clip art collections as a way to expand your customer
base and make a small profit. For example, you could use an
ad like this: "100 pieces of professional quality clip
art, and 50 ad frames and borders. Only $4 and two first class
stamps. (Your name and address)." I'm sure you know by
now what the two stamps are for, but in case you don't, they
give you plenty of "envelope space" for your other
offers. This way, the clip art is an enticement for customers
to send for your other offers.
Clip art collections can liven up drab, boring ads. They
can also perk up your profit margins, and customer base! Be
sure to use this easy business method in your own business!
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