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How To Provide a Typesetting Service
Suppose you're new to mail order, and you want to put your
ads into the many ad sheets, tabloids and publications you're
seeing in your mail box everyday. The only problem is, you
don't HAVE any ads! Here's where a typesetting service comes
into play. Typesetting isn't as hard as it sounds. It's just
a glorified name for making a clean, clear ad. If you have
a computer, you can produce professional quality typesetting
easily and quickly. However, typesetting can even be done
with a regular typewriter.
If you are going to typeset with a typewriter, you should
first visit your local office supply store and pick up a carbon
ribbon for your typewriter (it prints darker and more evenly
than a nylon ribbon), some rub-on transfer letters and borders
in different sizes (don't worry if they're big, I'll talk
about that later), a "non-photo blue" pencil (which
doesn't show up when photocopied) and a book or two of mail-order
or business related clip art. You should be able to get all
this for $15 or less.
Next, put ads in ad sheets and other publications for your
typesetting service. Observe what other typesetters are charging
and be competitive. You should probably expect to get $1 -
$3 per inch. This doesn't sound like much, but the work is
easy, and you will be doing other things besides just typesetting,
as you will see later in this report. Typesetting should be
offered as an "add-on" service, best in connection
with your own ad sheet. Your customers will be providing the
ad copy, so all you have to do is arrange it. Usually, around
35 words will fit into a one-inch ad, leaving room for a border
and a piece of clip art.
Here's sample wording for an ad: "PROFESSIONAL TYPESETTING
- Get your ad typeset and mailed to 1000 hungry buyers! $5/inch
(35 words max.), $1 each additional inch. You get 15 camera-ready
proofs FREE! Send payment & 2 first class stamps to: (Your
name and address)." What you will be doing here is typesetting
the ad, inserting it into one of your adsheets, and sending
the customer 10 extra copies of their ad, along with as many
of your other offers as you can for 2 stamps. You may be giving
the typesetting for free, based on your ad sheet rates, but
it's worth it, as this is a great way to get new ads, as well
as new customers.
So, here's how to typeset a one-inch ad. First, don't worry
about trying to fit everything into one inch! That's right.
Make it twice the size it will be when printed. This gives
you more room to work with, plus it will be a better quality
when reduced to one inch on a photocopier (that's the trick!).
For a one-inch ad, make a 2 inch tall by 4 1/4 inch wide border
on a piece of white paper with your rub-on borders. Next,
make a light guideline with the blue pencil for the headline.
Use rub-down letters of the appropriate size to make the headlines,
being careful to follow the guideline to keep everything straight.
Then, load the paper into your typewriter and neatly type
the copy into the remaining space. If your typewriter will
do extra-bold words, use them to highlight important words
in the ad, as well as the name and address. When you type
the ad, leave a bit of space on one side for an appropriate
piece of clip art. Cut the clip art from the book, and using
either rubber cement, "spray-mount" glue or clear,
non-shiny tape, attach it to the ad. Use liquid paper to cover
any specks or smears on the ad. Then, reduce it 50% on a photocopier.
You've just typeset an ad!
You should always offer extra copies of the ad to your customers.
So, make five copies of the ad, cut them out, and place them
straight face down on the copier glass. Make two copies of
that, cut out the ads from the copies, and you have fifteen
copies to send your customer, plus the original to put in
your own adsheet.
If you have a computer, it can be much easier, especially
if you have a laser printer and a good graphics program or
word processor. Use your graphics program to do the layout
steps above. You can add clip-art in the computer, or manually,
after printing the ad. You won't have to worry about reducing
the ad on a photocopier, as you can do that within your graphics
program. Plus, printing extra copies is a snap. Most graphics
programs will let you "copy and stamp," which means
making a copy of what you have made (your ad), and stamping
it elsewhere on the screen. Hence, you can make your fifteen
copies all on one page and print them once, quickly and easily.
And, your typesetting will look super-professional! For more
information on exactly how to do this, send $8 to Pat Flanagan
Publishing & Design, 540 Imus, Mishawaka, IN 46545 and
ask for the "Mail-Order Computer" report. You'll
also find out the best system setup to get, if you don't already
have a computer.
Remember the two first class stamps in the sample ad? That
gives you plenty of "envelope space" for your other
offers and ad sheets. You should be sure to include a copy
of the ad sheet your customer's ad appears in, so they can
be assured you delivered on your promises.
Offering typesetting will get customers who are new to mail
order, as well as seasoned professionals who don't want to
bother with doing their own ads. It will also expand the number
of people who get your ad sheets and offers.
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