SERP - SERP is an acronym for Search Engine
Result Page. This is where your site is ranked for certain
key phrases. For example one of Hoover Web Design's key
phrases is "professional web design" for which
it is ranked #1. This search engine position ranking can
decrease and increase over time depending on whether or
not the search engine has tweaked it's raking algorithm
during an update. Your website can have several different
SERP for each keyword and phrase.