What is the definition of SERP?
SERP - SERP is an acronym for Search Engine Result Page. This is where your site is ranked for certain key phrases. For example one of Hoover Web Design's key phrases is "professional web design" for which it is ranked #1. This search engine position ranking can decrease and increase over time depending on whether or not the search engine has tweaked it's raking algorithm during an update. Your website can have several different SERP for each keyword and phrase.