Seven Top Reasons to Use Ezine
Articles to Promote Your Business
Submitting articles to ezines is a practice with
a dual impact on your profits: it helps you decrease
advertising expenses while increasing sales.
The following are a few of the central benefits of
having articles written by you published online.
Resource Box Exposure: This is basically free advertising.
When you submit an article, publishers not only allow,
but request that you include some background information.
Often called a resource box, you can include information
that helps you brand your business, web site, and
yourself. At a minimum, the resource box includes
your name and business name and your web site address.
You can also include your credentials, email address,
a tag-line, etc.
Inbound Links: Each time your article is published
with a live link to your web site included in the
resource box, you have one more inbound link to help
the search engine ranking of your site.
Establishing Credibility: Having published articles
helps establish you as an expert on the topics you
write about. With credibility, it is far easier to
gain a prospective client's trust. With trust, you
increase the likelihood of the prospect making a purchase
from you.
Pre-targeted Audience: The people on the ezine publisher's
list are voluntary subscribers. Your article and business
information is therefore being sent out to people
who are on the publisher's list because they are highly
interested in the subjects of the ezine. They are
a pre-targeted,
receptive audience. Maximize this effect by submitting
your articles to several ezines.
Exposure: When your article is sent out to a publisher's
list, that's an excellent result of your efforts.
In addition, many publishers place articles from the
current issue on their home page, and then archive
the articles. Visitors often refer to the archives
before deciding whether to subscribe, and so the exposure
you receive from each article extends beyond the initial
publication date.
Leverage: When you write an article, you have content
that you can leverage. That is, you can use what you've
written in other formats. An article could be developed
into a presentation at a seminar, or expanded to a
special report or e-book. And remember to put the
article on your own
site: search engines love content.
Viral Marketing: If you are assured that you will
be given credit, (your resource box will be included),
then allow ezine publishers to include your articles
in their free ebooks. These are being given away,
and so your ad multiplies. Also, submit articles to
publishers that have a
fr^ee content directory on their site. This allows
visitors to republish your article intact, once again
multiplying your exposure.
If any or all of these benefits of being published
online appeal to you, then simply go to a search engine
and type in a phrase like: ezine publishers. Get more
specific by including the word fr^ee, and the topics
about which you would like to write.
After you have found some publishers, and you know
that there's an audience out there for your topics,
write an article. You can help your chances of getting
published by taking a look at other articles in your
selected ezine editors' archives. And of course, proofread
your finished
article. Remember, your intent is to establish credibility
and to brand your business favorably. A well-composed
and polished piece of writing will go far toward accomplishing
that result.
Once you have your first published article, you'll
be inspired to go ahead and repeat your success, continuing
to spread the word about you and your business on
the world wide web.
About the Author:
Author and business consultant Loren Beckart is Marketing
Vice President for ClickTracs,
a premier advertising service, specializing in driving
highly targeted visitors to web sites. For additional
articles and information to help you promote your
internet business, visit: www.ClickTracs.com
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