Logo Design Facts
By: Vukan Karadzic
What makes one logo better than another?
Simplicity.
A good logo works in the simplest form. It is a memorable
representation of your brand and inspires confidence
in your customers. It should be fresh and original
-- without visual cliches or amateur effects.
A logo is well-designed when it looks as good on
a business card as it does on a web page or a billboard.
To be functional, a good logo must reduce well to
simple black & white or grayscale for use
on faxes or in newspaper ads. The best logos are elegantly
simple.
Why do you need a logo?
In a way, a logo is a visual shortcut to who you
are. Your logo will establish your corporate identity
and credibility. It builds loyalty among your clients
and employees. You invest in your brand image every
time your logo is displayed on a Web page, on a sign,
or in an advertisement.
A professionally designed logo enables you to be
immediately recognizable and must be unique, memorable
and simple. Such a logo will become one of your most
valuable corporate assets over time.
How does your current logo stack up? Run down our
logo quick test. http://www.elogodesign.com/logo-design-test/logo-test.php
About the Author:
Visit Vukan Karadzic at http://www.elogodesign.com
.
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