professional web design newsletter

HOOVER WEB DESIGN NEWSLETTER February 2002, No.2

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IN THIS ISSUE:

~ FFA Link List
~ New Website Search Engine
~ Web Page Template Terms of Use
~ What's New With Our Website
~ Web Design Article: Spider Friendly Copy


FFA Link List

Looking for no cost site promotion? Free For All Link pages are perfect for this. A Free For All link page or FFA is a web page with a list of links. The link page could contain several categories to post your link to or it could be topic specific. Many web site owners choose FFA Link pages to build traffic. Some choose FFA Link Pages to gather email addresses. If you don't like spam, it's best to post to a FFA that doesn't require your email address. We have added a list of over 200 Free for All Link pages that you can submit your web site to. This list will be updated regularly. Go to this url to view the list: http://www.hooverwebdesign.com/nospamffa.html


New Website Search Engine
We've added a search engine to our website to make it more convenient to find information on our website. The search engine searches all pages, meta tags, keywords and images. It will come in handy when searching for a particular web templates. You will find the search box on the top of every page.


Web Page Template Terms of Use
All of our web templates are non-exclusive. This means the templates may be sold to more than one licensee. The templates may be used on both personal or commercial web sites unless otherwise noted. Read the full license statement by visiting this url: http://www.hooverwebdesign.com/templates/license.html


What's New With Our Website
Sample Actress, Model, Singer, Dancer Flash Website added to the portfolio. This exclusive web design is for sale.
Sample Daycare Web site added to portfolio. This exclusive web design is for sale.
3 small business templates added (139, 141, 142)
2 personal templates added (140, 143)
Webmaster Resources updated with new site promotion urls and reciprocal links.
Flash Portfolio updated with 2 new projects.
Customer Praise updated with new feedback.


Web Design Article: Spider Friendly Copy
by © Judith Tramayne-Barth

If a person clicks on a link from a search engine, will they find something of interest which makes them click your navigation to see more or will they leave immediately?
You have to think about how search engine's index your site. They don't just take your index (home page) and point to it - nope, they gather all your links to different pages on your site and list each one.

Now that's a sobering thought. All those pages and every one has to be as well written as your home page. So how do you accomplish this?


==> Make each page a mini-site

You should write each page so it stands alone on its own merits. Now that's all fine and good but what about the pages which just open new windows so you can give a little extra information or show a larger view of your graphic? How do you make them be stand alone pages?

Simple, you give the person coming from the search engine the opportunity (a hyperlink) to click over to your home page. A lot of site's forget this or think if they input the "no index" tag into their source code, the page won't be crawled.

Reality check here - quite a few robots/spiders do not pay attention to the tag. Besides, the idea here is to have as many different pages come up in search engines as you can.

Think about it, one page - one chance to have a targeted visitor. Multiply that times 50 or 100 pages (each with a different keyword or phrase) and your chance for a successful Internet business increases.

Yes, it's a lot of work to create a large site but you'll have what you want - "targeted" visitors. After all, they input your keyword into the search box and clicked on your link didn't they? This means they are already interested in what you have to offer.

==> Now how do you write good copy?

Have a few drinks and just have at it! Seriously, the idea has merit. Most people need to lighten up when they write their web pages. You don't have a brick and mortar store where the person comes in and sees your winning smile. They have to rely on your words to reflect who and what you are.

This isn't rocket science folks, good copy is just one friend writing to another. You have to imagine the other person in your mind and write your copy as if you were talking to them face to face. Listing the benefits **they'll receive** if they use your product or service.

Quite frankly, nobody gives a rip about how many people or customers you have. They're only concerned with themselves and you better keep this in the forefront of your brain when you write each page of your web site. It's not hard if you use bullets listing the benefits on one page and hyperlink to another page for more indepth information.


You're dealing with people who are busy so be brief on some pages and lengthy on others. Then you need to:

==> Rewrite your copy to make it spider friendly!

This means you'll need to dissect your text word by word to see if you can insert your keyword or phrase into the sentence without making it sound awkward. If you can, do it and keep count.

The keywords also need to be placed strategically throughout your web page. Three or four near the top of your page and another three instances throughout the rest of the page. Remember, this is a generic rule of thumb and might not apply on some of your pages.

For instance, if you only have 25 words on your page and you use your keyword 7 times, the search engine algorithm will be triggered and your site will be dumped for spamming before it ever hits their database.

Other places you can use your keyword or phrase to increase your rating and not get dinged by search engines are:

1. Your web page URL - (i.e., freebooks.html)

2. Title tags in hyperlinks. You know the ones:

<a href="freebooks.html" title="Link to free books page">

3. Using a keyword as the title of your graphic:

<img src="freebooks.jpg">

4. Alt tags in your graphics. Not only do these tags keep you in compliance with handicap issues but the search engines also count these when ranking your web page. Example:

<img src="freebooks.jpg" alt="Graphic of 5 free ebooks">

5. When you use java script to open a new window to see a larger view of your graphic or to hyperlink to another page with more information between the section of your web page. For instance:

window.open('freebooks1.html','freebooks','

6. Anytime your keyword is put between header codes it gets a higher ranking. Especially if it is the first line in your web page.

<h1>Download your free books here!</h1>

As you can see, it's not real difficult to make your web page copy be spider friendly. It just takes preplanning and a little extra effort on your part to reach those top spots in search engines.

And, if you don't like your position once your site is indexed, keep refining (rewriting) until you do. Robots and spiders will come more often to your site if they see a new date each time they visit.

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