Getting
Your Site Submitted to Search Engines
by Aaron Turpen of Aaronz WebWorkz
Getting
listed in search engines can be a lot of work. "Free"
submission tools are worth about what you pay for
them and, worse, can be detrimental to your efforts.
Yet you don't have the time to do it yourself by hand.
What do you do?
You
hire a professional.
A
professional search engine marketer, submission service,
and ranking specialist is a great tool for any site
owner who wants to get listed, listed high on the
results, and see a return on their investment. Sadly,
there are a lot of scam artists and beginners out
there passing themselves off as "professionals"
in this field. How do you find a good one?
First,
look for informative content and straight-forward
pricing on the professional's website. A well-made,
professional website with informative content and
easy-to-understand pricing structures is the mark
of a truly professional submitter.
Avoid
submission sites that give too good to be true claims
and too-low-to-believe pricing. Any service that makes
claims that they can put you at the top of all engines
or "guarantees" the #1 spot anywhere is
lying. However, a guarantee of "top ranking"
(usually defined as being in the first twenty in a
keyword response) is realistic and believable.
Be
careful of sites that use the term search engine and
"pay per click" in the same context. These
are submitters who will promote your site through
Pay Per Click engines and not through actual search
engines or directories. There is a definite difference
in longevity and price between the two types of marketing.
Watch
for submitters who have time-based plans and contracts.
These are the true professionals that know what it
really takes to get you listed for the long-term.
Search engine marketing is a continual process. If
you do it once and forget about it, it will soon forget
about you too and you'll see your visitors and sales
drop as time goes on. A great marketer will ask for
a contract to review your site weekly, monthly, or
quarterly for ranking statistics and offer extensions
of contract when your results begin to fall.
On
the same token, watch for a company that's been around
versus one that's new and possibly "fly by night."
If they disappear, you'll have to start over with
a new company again, going through the initial setup
headaches required.
Above
all, once you find a good marketer, KEEP THAT MARKETER!
Don't get dicey over pricing and drop a good marketer
just because you've found another who's $10 cheaper.
In the end, you'll lose money on the deal, I guarantee.
So
who would I recommend for your search engine marketing
needs? The two marketing companies listed below are
good search engine marketers I have used in the past
or recommended to clients. They are tried, true, and
good at what they do. Their prices range according
to the services offered. Find the one that fits your
needs and try them out!
1st
Search Ranking
http://www.1stSearchRanking.com/t.cgi?1sr&1778
Submit
Fire
http://www.qksrv.net/click-1357406-10286016
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