What does it mean to Exchange Links?
To exchange links it means that you
have placed another website's link on your web site,
usually on a links or resources page, and in return,
the other website owner has placed a link on their
web site back to your website.
Exchanging links can be used to increase
your website traffic because the other sites visitors
might see your link and visit your page. Also another
link pointing to your website can give you a little
bit of a boost in the search engines.
It helps to exchange links with websites
that are similar in theme to your website. For example
if your website is about web site design and development
you should not look to exchange links with another
website who's theme is finance, automotive or beauty
products. Most webmaster or website owners do not
look favorably on requests for link exchanges from
website who aren't similar to their particular websites
theme.
It is a good practice to keep the other
websites link on your website and if you have to move
the link to another location, let the website owner
know. It's not very nice to ask for a link exchange
and them to delete the other websites link once they
have reciprocated the link exchange. It's surprising
how many webmasters do this.
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