What is a Logo?

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market. * The logo of a business should be a symbol or have a special meaning that defines a business. For example if your business is in the computer industry such as a web designer, graphic artist, web developer, or data entry clerk your logo might be a computer, keyboard or mouse. When picking a logo for your business make sure the logo has a theme that matches your business and it is different from other business logos. You are looking for a unique logo that will identify your business.