Two billion orders will be placed over the Internet this
E-commerce revenue will be $95 billion by the end of this
year and will exceed $1 Trillion by 2002.
Holiday purchases have increased from $141 million in 1995
and are expected to be $9.5 billion this year.
Utilizing the Internet for your business is very inexpensive.
Unlimited connect accounts are generally available for less
than $20/month and include Internet access and e-mail. You
can start off with just using electronic mail (e-mail) as
a way to communicate with existing customers and new ones.
Communicate anywhere in the world with customers and employees
and pay NO long distance telephone charges. And while you're
at it, you can "attach" other documents to your
e-mail. For example, you can send an updated proposal to
your representative across the country - quickly and at
Provide personalized support for your customers with answers
to common questions; assistance on specific products or
services, provide a variety of ways in which you can be
contacted. Do all this without answering a phone or hiring
Be Open For Business 24 hours a day
This sounds bad but in reality it's a big plus. With e-mail,
people can contact you anytime it is convenient for them.
You can respond anytime that's convenient for you. Of course,
we suggest "timely-response" just as if someone
called you. When you have a website, potential customers
can find out about your products and services 24 hours a
day. Isn't this much better than getting a call at 5:00
AM from a customer in a time zone that's 3 hours ahead of
The Internet is being used on a regular basis by millions
worldwide with more "connecting" every day. Many
of the new users come from countries around the world. They
want to buy the "latest and greatest" products.
They have money. With the Internet they can become your
customer! How much do you think it would cost you to advertise
in the Times of London, the Tokyo Daily, and Moscow Today?
Compare that to the cost of a website. The information you
provide on your website is instantly available to every
one of these users
Reach customers that speak a foreign language
Why restrict your market to the "English-speaking"
world? Translate your website into a number of languages
and offer a choice to users when they come to your home
page to further increase your exposure.
Today your long-distance phone bill can run into the hundreds
of dollars. Using the e-mail to talk to your customers,
suppliers, partners, etc., can save you a large portion
of this expense.
Try new ideas
Since the Internet is a "brand-new" medium, no
one (including us) really knows all of the ways you can
make money from the Internet. We do know there are a whole
lot of great ideas already. When you use the Internet, you
can try new ideas usually for little invested on your part.
It doesn't work, OK, you learned. Modify it your idea. Improve
it. At the very least you'll know more than your competitors.
Who could imagine that authors would put their books on
the Internet? Well, that's what people are trying with the
hope that customer's will like what they read enough so
that they'll buy the paper version.
Update or Change your products and services easily and
at low cost
If you have produced "paper" catalogs, brochures,
sales collateral's, you know how difficult and expensive
it is to change them. You want to add a new item. Oh no!
The phone company changed your area code. No, no! What a
pain with paper. With your Internet site, changing anything
is a simple and inexpensive process.
Say you just received a new product and you want to advertise
a "special." Reaching your customers via the phone,
sending a letter, or FAX would be time-consuming and expensive.
With the Internet you can send out an e-mail to 500 of your
best customers with the click of your mouse. You can put
a "SPECIAL" notice on your website advertising
the new product.
by Robert Sullivan
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request a free quote from Hoover Web Design on your web
site design project.