Advanced web design principles
Home Page Regardless of our connection speed, Internet users expect information to be readily obtainable, pages to download quickly and solutions at the click of the mouse. As such, you should look at your home page as your Sale point. Have you explained succinctly what you are selling and included links to more detailed information? Note that on the first page, you should try to pre-sell your potential customers on the benefits of your product or service. If you are offering many products or services, place only
the most attractive on the first page. Do not overload your
first page. People might get confused if you provide too
much information on one page. Site structure Structure of your site should be dedicated to one goal only. Leading the visitor from your home page (pre-sale point) to different pages (sale points) on your site. Structure of your site should be as simple as 1 2 3. The 1 should be your home page, where you provide the basic information (read benefits) about your product or service. The 2 should be a more details page where you will list and elaborate on benefits and prices of your product And 3 should be your add to cart or contact us page. Navigation structure If you are serious about having your business on the Internet, do not experiment with the navigation of the site. Keep it simple and easy to use. If your pages are long, place a menu on the bottom of the page to save your users from scrolling to the top of the page to reach the menu. Text Do you believe that people read everything written on your page? They dont. What they do is SCAN. They are scanning your page, looking for specific information regarding your company, what you have to offer, pricing and how to contact you. What you say and how you say it can mean the difference between a visitor and a sale. For first timers, the look and content of our pages may evolve based on customer needs and comments. So always, be sure to include search options in case visitors dont find what they are looking for as well as readily obtainable contact information. Most importantly, make sure someone is available to answer questions. Never keep a potential first-time customer waiting for information. In many cases, search option will keep the visitor on your site, giving you one more chance to convert the visitor into a customer.
Having in mind that users scan the pages, determining what
to emphasize and creating emphasis on your pages is very
important. Graphics Graphics should emphasize the benefits of your products or service. Dont use graphics unrelated to your product or service. Placing the graphic on the site just because you like the graphic, and you think that your site looks better with it is simply wrong. Use that space to explain to your visitors why they should buy from you and not from someone else. Graphics should emphasize quality of your product or service. If you cant find or create such a graphic, use text. Its that simple. Speed Faster is better. There are still millions of people still using dial up for their connection. So try to make the download time for your site as short as possible. Remember, time is money and the longer it takes to download your website, the faster potential customers will go elsewhere for their business.
Zoran Makrevski is the president of SEO.Goto.gr. We offer customized and affordable http://seo.goto.gr/seo-services.html SEO Services |